VP, Demand Generation

Location: Remote for US-based candidates or Fort Worth, Texas

Salary: Up to $195K USD + bonus

Company

hirify.global provides an integrated talent performance management platform for companies managing multifamily residential properties, covering policies, training, and assessment. Its solutions are used by more than 1,600 companies representing over 500,000 workers.

What you will do

• Build and lead the full-funnel Demand Generation function across inbound, outbound/ABM, customer marketing, paid media, lifecycle, content, and events.
• Set pipeline strategy and targets, including sourced and influenced pipeline, conversion to closed-won revenue, coverage, CAC, and payback.
• Own paid media and program budgets, vendor and agency management, channel mix, and monthly spend reallocation based on pipeline performance.
• Lead weekly pipeline reviews and forecast collaboration with Sales, including reporting, gap analysis, owners, and next actions.
• Design the outbound and ABM motion, operationalize intent data, and deliver prioritized sales-ready account lists.
• Own the strategic HubSpot and Salesforce ecosystem, attribution, routing, lead scoring, funnel reporting, and AI-enabled demand generation improvements.

Requirements

• 10+ years of B2B demand generation experience, including at least 4 years leading a demand generation team at a B2B SaaS company; candidates with 8+ years and an exceptional build track record may be considered at Senior Director level.
• Experience scaling a marketing or demand function through significant growth, ideally from $80M to $150M+ ARR or a comparable stage, with a clear understanding of how the organization and motion changed at each stage.
• Experience building teams from a small or partial base, operating without a fully established team or process, and hiring and developing demand generation leaders and specialists.
• Hands-on fluency with HubSpot and Salesforce, plus working knowledge of intent-data tools such as ZoomInfo, 6sense, Bombora, or comparable platforms.
• Demonstrated command of inbound marketing, including SEO/AEO/GEO, content, and paid media, as well as outbound and ABM motions.
• Experience owning comparable paid media and program budgets, reallocating spend based on pipeline, CAC, and payback.
• Experience running pipeline reviews and forecast cadences with Sales leadership and presenting marketing performance to Sales, Finance, the CMO, and CEO.
• Experience partnering with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, pipeline forecasts, routing, follow-up cadences, and response-time SLAs.
• Experience converting trade shows, sponsorships, and hosted events into measurable pipeline in partnership with an events or field marketing team.
• Hands-on use of AI tools in daily workflows with specific examples of measured efficiency gains; strong data literacy and communication skills.

Nice to have

• Experience in real estate technology, proptech, or another relationship-driven vertical SaaS market.
• Experience in a PE-backed or newly scaling marketing organization.
• Experience with signal-based or AI-native GTM tools such as Clay, Common Room, or Claude.

Culture & Benefits

• Remote work option for US-based employees or work from Fort Worth, Texas.
• Competitive salary of up to $195K plus bonus.
• Comprehensive health, dental, and vision benefits.
• Collaborative, mission-driven culture.
• First-year goals include hiring and ramping the core demand generation team, establishing ABM and intent-data operations, trusted weekly pipeline reporting, CAC and payback-based budget management, 24-hour qualified inbound lead follow-up, event ROI reporting, and at least two measured AI-enabled workflow improvements.