Demand Generation Manager (SaaS)

Location: Remote, United States

Salary: $100,000–$118,000 annually for Zone 1 US, plus equity.

Company

hirify.global is a Series B user research platform that uses AI to help product teams recruit participants, run studies, and turn user insights into product decisions.

What you will do

• Manage the day-to-day relationship with the paid media agency, including campaign briefs, creative and targeting reviews, performance goals, and optimization.
• Track paid spend against monthly and quarterly plans, test new channels and messaging, and report campaign results.
• Develop HubSpot lifecycle programs, including nurture tracks, triggered journeys, campaign sends, segmentation, and behavioral testing.
• Plan and manage conferences, webinars, and field marketing events, including promotion, registration, logistics, follow-up, lead routing, and post-event playbooks.
• Track lead progression from Lead to MQL, Meeting, and Opportunity, working with RevOps and SDRs to resolve lead-quality and routing issues.

Requirements

• 3–5 years of SaaS B2B demand generation or campaign marketing experience.
• Experience managing a paid media agency or partner, including writing briefs, quality-assuring campaigns, and challenging performance issues.
• Working knowledge of LinkedIn and Google Ads.
• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
• Comfort working with funnel metrics, identifying issues, and recommending fixes.
• Strong organizational skills for managing multiple campaigns and events simultaneously.
• Clear written communication for campaign copy and performance reporting.

Nice to have

• Experience with HubSpot and Salesforce.
• Experience working closely with SDR or sales teams on lead follow-up.
• Familiarity with tools or audiences in the product, design, or research space.

Culture & Benefits

• Remote role with a flexible schedule and self-managed working hours.
• International health coverage, vision and dental insurance, life and disability insurance, and mental health support.
• Flexible time off, paid family leave of 16 weeks, meaningful equity, and company-paid retreats.
• New MacBook, a $1,500 remote work setup fund, and $500 per month for dependent health insurance or other eligible benefits.
• Open, transparent culture with virtual coffee chats, bi-weekly all-hands meetings, social engagements, and recognition rewards.

Hiring process

• Do not contact current team members on LinkedIn for referrals unless they personally know the candidate.
• Do not submit support tickets about the application; the recruitment team will contact candidates directly if there is a match.