Engagement Marketing Lead (Mental Health)

Location: Remote, United States

Annual base salary: $95,000–$131,000; discretionary bonuses may also apply.

Company

hirify.global provides evidence-based mental health care through employer, health plan, and partner relationships, including the AI-powered Lyra Empower platform.

What you will do

• Design and own repeatable marketing operating models and frameworks for commercial and large customers.
• Create standardized member engagement playbooks and B2B2C strategies based on customer size, industry, tenure, and product configuration.
• Build automated, trigger-based communications with cross-functional teams to increase member registration and utilization.
• Oversee customizable, on-brand marketing assets and toolkits with Creative Design and Content teams.
• Develop tracking and reporting methods with Analytics to evaluate scaled program performance.
• Own and improve marketing templates, tools, workflows, and systems as the customer base grows.

Requirements

• 5+ years of marketing experience, including building, standardizing, or scaling programs across multiple customer segments or accounts.
• Experience designing scalable processes, playbooks, and operating models rather than only executing one-off campaigns.
• Analytical experience evaluating program performance across multiple accounts and translating insights into scaled recommendations.
• Successful cross-functional collaboration across Marketing, Customer Success, Operations, and Analytics.
• Excellent written, verbal, and presentation skills.
• Strong organizational and project management skills, with experience managing multiple concurrent initiatives.
• Familiarity with Salesforce, Gainsight, Highspot, and/or Jira is required.
• Ability to operate with latitude and exercise judgment as priorities evolve.

Nice to have

• B2B2C or consumer health experience.

Culture & Benefits

• Full-time employment with hirify.global, Inc.
• Comprehensive medical, dental, vision, FSA/HSA, life, and disability insurance coverage.
• Coaching and therapy services, equity through discretionary restricted stock units, and paid vacation, sick days, and company holidays.
• Paid parental leave and a 401(k) with up to 3% matching.
• Monthly technology allowance plus well-being perks, activities, community celebrations, and surprise swag.