Director, Consumer Marketing & Strategy (Digital Health)

Location: Remote - US; up to 20% domestic travel for customer and partner meetings, conferences, agency sessions, and team events.

Estimated pay range: $162,000.00–$211,000.00 per year, varying by job-related factors including knowledge, skills, experience, and work location.

Company

Develop digital healthcare solutions combining wearable biosensors, cloud-based analytics, and proprietary algorithms to support cardiac disease detection, prediction, and prevention.

What you will do

• Own and evolve the direct-to-consumer marketing strategy and multiyear roadmap across priority disease states, audiences, and business initiatives.
• Define consumer segmentation, journeys, value propositions, messaging, channel roles, and annual investment priorities.
• Identify consumer-driven market opportunities, develop business cases, and bring consumer insights into portfolio, commercial, and go-to-market decisions.
• Lead compliant omnichannel programs across paid, owned, and earned channels, including creative, content, testing, optimization, and patient education experiences.
• Establish consumer learning and measurement frameworks covering awareness, engagement, qualified actions, learning milestones, and business outcomes.
• Coordinate cross-functional teams and agency partners across Marketing, Commercial Strategy, Digital, Sales, Medical, Regulatory, Legal, Communications, Market Access, and Patient Advocacy without formal direct reports.

Requirements

• Bachelor’s degree required; an advanced degree in marketing, business, strategy, communications, public health, or a related field is preferred.
• 12+ years of progressive experience in consumer marketing, commercial strategy, growth strategy, or related areas, including substantial healthcare experience in medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness.
• Experience owning enterprise-relevant consumer marketing strategies, integrated programs, and measurable business outcomes.
• Ability to develop market opportunity assessments, synthesize consumer and competitive insights, make investment tradeoffs, and translate ambiguity into actionable strategic roadmaps.
• Deep expertise in omnichannel marketing, segmentation, customer journeys, consumer research, digital measurement, and agency leadership.
• Experience with patient advocacy and cross-functional healthcare stakeholder engagement within Medical, Legal, and Regulatory review environments.
• Executive presence, exceptional written and verbal communication, and a record of influencing senior stakeholders and leading complex initiatives without formal authority.
• Ability to balance strategic development with practical execution in a fast-moving, evolving business environment.

Nice to have

• Advanced degree in marketing, business, strategy, communications, public health, or a related field.
• Experience creating new capabilities or entering new markets.

Culture & Benefits

• Patient-centered environment focused on improving cardiac health and access to healthcare solutions.
• Collaborative, innovative, and fast-moving work environment with cross-functional and agency collaboration.
• Remote work within the US with up to 20% domestic travel.
• Inclusive workforce and reasonable accommodations for qualified individuals with disabilities during the application process.

Hiring process

• All application, interview, and hiring communications must come from an @hirify.globaltech.com email address.
• Open positions are listed on the official careers page; formal employment offers are issued only from an @hirify.globaltech.com email address.