HCP Marketing Director (Healthcare)

Location: Remote USA

Salary: $142,000–$305,000 annually, depending on work location and qualifications.

Company

hirify.global is a U.S. prescription savings and healthcare marketplace serving consumers, employers, health plans, pharmacies, and healthcare professionals.

What you will do

• Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
• Develop marketing strategies and campaigns that increase awareness, engagement, retention, and adoption among healthcare professionals.
• Segment clinical audiences and translate complex product and data capabilities into compelling value propositions.
• Lead targeted outreach, education, events, engagement campaigns, and collateral development with creative and channel partners.
• Define KPIs, measure campaign impact, and refine strategies using data-driven insights.
• Partner with product, sales, analytics, and senior leaders on strategy, timelines, investments, and future product recommendations.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or a related field, or equivalent experience.
• 15+ years of experience in healthcare product marketing, clinical marketing, or engagement strategy, including progressively increasing ownership of complex cross-functional programs.
• Extensive experience developing B2B and/or B2C marketing strategies targeting healthcare professionals.
• Deep understanding of the clinical landscape, provider audiences, and healthcare marketing best practices.
• Exceptional communication skills and the ability to craft compelling narratives for clinical audiences.
• Experience partnering cross-functionally with product, sales, and data teams to drive business growth.
• Data-driven approach to measuring engagement effectiveness and adjusting marketing strategy.
• Experience managing small teams and fostering a collaborative, results-driven culture.
• Ability to comply with company safety and security policies and report potential security threats.

Nice to have

• Master’s degree, MBA, MPH, or related healthcare qualification.

Culture & Benefits

• Full-time remote work within the USA.
• Medical, dental, and vision insurance; 401(k) with company match; and ESPP.
• Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Mental and financial wellness programs, fertility benefits, parental leave, pet insurance, and supplemental life insurance.
• Company-paid short-term and long-term disability coverage, annual cash bonus or commission programs, and equity grants for most positions.
• Inclusive workplace with reasonable accommodations available during the recruiting process.

Hiring process

• Official recruiting communication is sent only from hirify.global or hirify.global@myworkday.com addresses.
• Reasonable accommodations are available for candidates with disabilities upon request.