Marketing Insights Manager (AI)

Location: Hybrid or remote working; face-to-face second-stage interview at the Derby office

Salary: Up to £52,000 plus benefits

Company

hirify.global is a UK mortgage network providing mortgage and protection advice through a large adviser network.

What you will do

• Build forecasting models for leads, revenue, completions, and marketing ROI.
• Develop marketing mix and budget allocation models to optimise investment decisions.
• Analyse customer and adviser journeys to identify growth and conversion opportunities.
• Measure marketing effectiveness through attribution, experimentation, and incrementality testing.
• Deliver executive-level insights and recommendations to senior stakeholders and leadership teams.
• Develop marketing measurement frameworks, governance, and tracking standards while partnering with Finance, Data, and Technology teams.

Requirements

• Experience in marketing analytics, marketing insight, marketing effectiveness, or performance analytics.
• Strong analytical and modelling capability.
• Advanced SQL and Python or R skills.
• Experience building forecasting, budget allocation, or marketing mix models.
• Knowledge of attribution, experimentation, and marketing effectiveness measurement.
• Experience with GA4, Google Tag Manager, and marketing data architecture.
• Strong dashboard and visualisation experience using Power BI, Looker Studio, or similar tools.
• Experience presenting insights and recommendations to senior leaders.
• Ability to turn complex data into actionable recommendations, influence stakeholders, explain technical concepts to non-technical audiences, and focus on revenue, ROI, and business outcomes.

Nice to have

• Practical experience using AI tools and large language models to support analysis and decision-making.

Culture & Benefits

• Permanent, full-time position with flexible hybrid working for Head Office roles, as agreed with the line manager.
• Private medical insurance, matched pension contributions, a share save scheme, retail discounts, and entertainment tickets.
• 25 days of annual leave, increasing to 28 with service, plus a birthday day off.
• Learning and development support, including coaching and qualification assistance.
• Supportive, inclusive culture with colleague forums, diversity initiatives, and volunteer days.
• Visa sponsorship is not available.

Hiring process

• First stage: Teams interview with the Head of Digital.
• Second stage: face-to-face interview at the Derby office with the Head of Digital and CMO.
• Applications from recruitment agencies are not accepted; a full preferred supplier list is in place.