Content Marketing Executive (AI)

Location: Hybrid, based at the Cheshire Oaks office in Ellesmere Port, England, United Kingdom; 3 days in the office and 2 days from home.

Salary: £30,000–£32,500 per annum

Company

hirify.global is a B2B information and technology group with more than 4,000 employees in 26 countries. Barbour ABI provides construction project intelligence, analytics, market research reports, and consultancy for the UK built environment sector.

What you will do

• Use generative AI tools such as Claude, ChatGPT, and AI-driven video and image platforms to create drafts, scripts, and social media copy.
• Sub-edit AI-generated content for factual accuracy, SEO optimisation, editorial quality, and adherence to brand guidelines.
• Schedule and monitor campaigns across LinkedIn, TikTok, and Instagram, analysing engagement and content performance trends.
• Identify content gaps and keyword opportunities with the wider marketing team to support organic lead generation.
• Support PR activity and build relationships with sector press across the built environment industry.
• Maintain a consistent Barbour ABI brand voice and tone across AI-assisted and PR-led content.

Requirements

• Relevant demonstrable experience in content marketing and/or PR through hands-on work experience, an internship, placement, or a relevant marketing, communications, PR, or journalism degree.
• Hands-on experience and a keen interest in using AI tools, including LLMs, Midjourney, or Adobe Firefly, for creative processes.
• Impeccable written English, with strong storytelling and editorial judgement.
• Foundational understanding of digital marketing principles and basic SEO best practice.
• Ability to work at pace across multiple content formats and channels simultaneously.

Nice to have

• Exposure to, or a strong interest in, PR and media relations within construction, property, or the wider built environment sector.

Culture & Benefits

• Permanent employment with hybrid working: 3 days in the office and 2 days from home.
• Friday finish at 3pm, 25–30 days of holiday, a birthday day off, and the option to purchase additional holidays.
• Volunteering days, pension, and life assurance.
• Professional development, training, and regular social events.
• Entrepreneurial, customer-focused, collaborative, diverse, and inclusive working culture.