CRM Manager / Lead (Insurtech)

Location: UK, fully remote

Salary: £50,000–£60,000 per year

Company

Remote-first insurtech business transforming the pet insurance customer experience.

What you will do

• Own the CRM strategy across enquiry, onboarding, ongoing engagement, renewal, and win-back campaigns.
• Improve conversion, retention, and renewal by identifying opportunities, setting KPIs, and measuring campaign impact.
• Build segmented, personalized customer journeys and targeted communications.
• Own the Iterable platform, using automation, testing, and data insights to improve campaign performance.
• Partner with marketing, product, engineering, creative, and compliance teams to deliver effective customer experiences.

Requirements

• Proven experience owning CRM and lifecycle marketing in a direct-to-consumer or customer-focused business.
• Hands-on experience with a CRM automation platform such as Iterable or Braze, including building journeys, campaigns, and audience segments.
• Evidence of improving retention, renewal, or conversion through measurable CRM activity.
• Experience analyzing campaign performance, establishing KPIs, and using A/B testing to improve results.
• Excellent communication and stakeholder management skills, including briefing creative teams and influencing senior colleagues.
• Ability to use AI tools effectively.

Nice to have

• Experience in insurance, financial services, telecommunications, or subscription-based businesses.

Culture & Benefits

• Fully remote working with a contribution toward home-working setup.
• 28 days of annual leave and private health insurance.
• Collaborative, down-to-earth culture with company retreats, social events, and team-building opportunities.
• Career progression and scope to expand the CRM function as the business grows.

Hiring process

• Apply through the vacancy; due to the high number of applicants, only successful candidates will receive a response.
• Applications are considered under the Equality Act 2010 commitment to equality of opportunity and merit-based decisions.