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9 дней назад

CPG Marketing Account Director

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
director
Английский
c1
Страна
US/Brazil
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
CPG Marketing Account Director (CPG marketing/AI): Owns a portfolio of 4–6 CPG accounts and develops data-backed growth strategies across DTC, Amazon, retail, brand positioning, and measurement with an accent on senior client leadership, channel integration, and account expansion. Focus on diagnosing cross-channel growth constraints, challenging entrenched client assumptions with competitive and retail fluency, and coaching direct reports while retaining and growing revenue.

Location: Remote in Brazil or the United States

Salary: Base salary paid in USD plus commission opportunities.

Company

hirify.global is an AI-native growth firm combining strategic marketing expertise, proprietary technology, and performance data to help brands achieve measurable growth.

What you will do

  • Own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, and food and beverage.
  • Diagnose growth constraints across business, audience, product, messaging, channels, and measurement, connecting retail and DTC performance.
  • Advise on channel mix across DTC, Amazon, and retail, including cannibalization and reinforcement effects.
  • Coordinate paid media, SEO, content, influencer, and creative teams around unified account strategies.
  • Own senior client relationships, QBRs, retention, renewals, expansion, and portfolio MRR growth.
  • Manage and develop 1–2 direct reports, coach analysts and specialists, and ensure adoption of Iris, Nova, Pulse, and Power Circuit.

Requirements

  • 6+ years of CPG marketing experience, ideally spanning both DTC and retail brands.
  • Understanding of Amazon’s role in CPG growth, including share of search, ASIN architecture, Buy Box, and sponsored versus organic balance.
  • Familiarity with retailer relationships involving Target, Ulta, Sephora, Whole Foods, or similar partners.
  • Strong perspective on CPG measurement, including MMM, incrementality testing, and in-store versus digital attribution.
  • Fluency in upper-funnel channel strategy across content, SEO, YouTube, and programmatic.
  • Comfort with creative-heavy accounts, briefs, asset velocity, and influencer strategy.
  • Track record of retaining and growing accounts and managing senior clients with strong brand opinions.
  • Advanced spoken and written English proficiency required.

Culture & Benefits

  • Fully flexible work environment with full-remote, in-office, or hybrid options within the stated locations.
  • Unlimited time off from day one, national holidays, and two mental health recharge days annually.
  • Healthcare stipend of $50 per month.
  • Employee development programs and opportunities for growth and leadership.
  • Quarterly awards with prize money and recognition, plus participation in DEI initiatives.

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