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Текст:
Hirify AI/Оригинал
TL;DR
CPG Marketing Account Director (CPG marketing/AI): Owns a portfolio of 4–6 CPG accounts and develops data-backed growth strategies across DTC, Amazon, retail, brand positioning, and measurement with an accent on senior client leadership, channel integration, and account expansion. Focus on diagnosing cross-channel growth constraints, challenging entrenched client assumptions with competitive and retail fluency, and coaching direct reports while retaining and growing revenue.
Location: Remote in Brazil or the United States
Salary: Base salary paid in USD plus commission opportunities.
Company
hirify.global is an AI-native growth firm combining strategic marketing expertise, proprietary technology, and performance data to help brands achieve measurable growth.
What you will do
Own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, and food and beverage.
Diagnose growth constraints across business, audience, product, messaging, channels, and measurement, connecting retail and DTC performance.
Advise on channel mix across DTC, Amazon, and retail, including cannibalization and reinforcement effects.
Coordinate paid media, SEO, content, influencer, and creative teams around unified account strategies.
Own senior client relationships, QBRs, retention, renewals, expansion, and portfolio MRR growth.
Manage and develop 1–2 direct reports, coach analysts and specialists, and ensure adoption of Iris, Nova, Pulse, and Power Circuit.
Requirements
6+ years of CPG marketing experience, ideally spanning both DTC and retail brands.
Understanding of Amazon’s role in CPG growth, including share of search, ASIN architecture, Buy Box, and sponsored versus organic balance.
Familiarity with retailer relationships involving Target, Ulta, Sephora, Whole Foods, or similar partners.
Strong perspective on CPG measurement, including MMM, incrementality testing, and in-store versus digital attribution.
Fluency in upper-funnel channel strategy across content, SEO, YouTube, and programmatic.
Comfort with creative-heavy accounts, briefs, asset velocity, and influencer strategy.
Track record of retaining and growing accounts and managing senior clients with strong brand opinions.
Advanced spoken and written English proficiency required.
Culture & Benefits
Fully flexible work environment with full-remote, in-office, or hybrid options within the stated locations.
Unlimited time off from day one, national holidays, and two mental health recharge days annually.
Healthcare stipend of $50 per month.
Employee development programs and opportunities for growth and leadership.
Quarterly awards with prize money and recognition, plus participation in DEI initiatives.
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