Lifecycle Marketing Manager (B2B SaaS)

Location: Remote, United States. Candidates must reside in one of hirify.global's open states: Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.

Company

hirify.global develops device management products that help IT teams reduce complexity, improve efficiency, and enhance control.

What you will do

• Own the webinar program end to end, including topics, speakers, promotion, live production, follow-up, and pipeline reporting.
• Test and scale webinar formats such as live events, on-demand content, series, and customer panels based on conversion data.
• Build lifecycle events and campaigns that increase adoption of additional hirify.global products and drive cross-sell pipeline.
• Segment customers by product ownership, maturity, team size, and renewal stage, then tailor topics, invitations, and calls to action.
• Design integrated customer and prospect campaigns with Demand Generation, coordinating audiences, offers, and timing.
• Track registrations, attendance, engagement, and sourced pipeline while partnering with Sales, Customer Success, RevOps, and Product Marketing.

Requirements

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• End-to-end experience running webinar or virtual event programs, from planning through post-event follow-up.
• Hands-on experience with marketing automation and webinar platforms such as HubSpot, Marketo, Zoom Webinars, or ON24.
• Track record of driving measurable cross-sell, expansion, and new-logo pipeline.
• Experience marketing a B2B SaaS product.
• Strong problem-solving, critical-thinking, communication, relationship-building, adaptability, attention to detail, initiative, and continuous-learning skills.
• Ability to own goals spanning two teams and keep both teams aligned.
• Must be authorized to work in the United States; the majority of hirify.global's full-time roles do not qualify for employment visa sponsorship.

Nice to have

• Experience marketing to IT or other technical audiences.
• Familiarity with lifecycle marketing and customer segmentation.
• Experience with campaign reporting and attribution in Salesforce or a similar CRM.

Culture & Benefits

• Four-day work week and flexible paid time off.
• Equity participation and a company match on the first 6% of employee deferrals.
• Managers who support professional development.
• 100% premium coverage for medical, dental, vision, short-term disability, long-term disability, life, and AD&D insurance for employees and dependents where applicable.
• Health Savings Account, wellness incentives, and quarterly employee-nominated company values awards.
• Values centered on honesty, ownership, collaboration, and continuous improvement.