Demand & Campaigns Lead, EMEA

Location: London, United Kingdom; onsite

Total on-target earnings: £132,000–£155,000 per year, including base salary and target incentive pay.

Company

Notion is a collaborative AI workspace combining knowledge, projects, meetings, and AI tools for individuals, teams, and enterprises.

What you will do

• Lead and develop a cross-functional EMEA marketing team covering digital, demand generation, content strategy, and campaign execution.
• Develop customer-focused messaging houses and modular content bills of materials for use across channels and markets.
• Own regional demand generation for self-serve and sales-assist audiences, connecting programmes and measurement plans to pipeline and revenue.
• Translate global narratives into market-ready messaging, toolkits, channel plans, product launches, and flagship regional campaigns.
• Partner with Country Marketing, Storytelling, Sales, Product Marketing, and other regional and global stakeholders.
• Build AI-driven workflows for research, drafting, localisation, and asset iteration, while using funnel insights and customer feedback to improve performance.

Requirements

• 12+ years of B2B marketing experience, including meaningful ownership of both content or narrative and demand generation in a high-growth or enterprise SaaS environment.
• Experience building, managing, and developing multidisciplinary marketing teams.
• Strong ability to create messaging houses, scalable toolkits, and compelling customer-focused content.
• Hands-on experience running and optimising paid, email, webinar, and outbound programmes, with strong knowledge of funnel metrics and revenue attribution.
• Active working fluency with AI tools and the ability to design AI workflows for a marketing team.
• Experience running multi-market programmes across EMEA, including localisation, cultural nuance, and regional go-to-market variation.
• Ability to align global and regional stakeholders across Sales, Product Marketing, Communications, and Country teams without relying on formal authority.

Nice to have

• Familiarity with Notion and its value to businesses.
• Business-level proficiency in French or German.
• Experience with freemium business models.

Culture & Benefits

• Competitive cash compensation, equity, and benefits.
• Culture focused on craft, durable work, speed, accountability, and customer relevance.
• Encouragement to use AI as a practical collaborator and to support discovery and experimentation.
• Equal opportunity employer providing reasonable accommodations during the application process.

Hiring process

• Submit an application through the “Submit Application” process and agree to Notion’s Global Recruiting Privacy Policy.