Senior Product Marketing Manager (AI)

Location: Remote / Toronto

Salary: $165,000–$175,000 annually; compensation for candidates hired in Canada will be provided in Canadian dollars and may differ due to currency conversion.

Company

hirify.global develops a unified platform for sales performance models, including incentive compensation management and sales planning, for mid-market and enterprise customers.

What you will do

• Own positioning, value propositions, and messaging for assigned products and shape the broader unified platform narrative.
• Lead customer research, interviews, win/loss analysis, competitive research, and persona development.
• Translate customer and market insights into product positioning, roadmap, pricing, and packaging input.
• Partner with Sales, Services, Enablement, Product, Customer Success, and RevOps on field activation, battlecards, demo stories, and deal support.
• Drive go-to-market launches, including tiering, investment decisions, and performance measurement.
• Define success metrics such as influenced pipeline, competitive win rate, and adoption; mentor the PMM team and contribute to frameworks and playbooks.

Requirements

• 7+ years of experience in B2B SaaS product marketing or product management, including customer discovery and translating feedback into product and go-to-market strategy.
• Experience with technical products and the ability to work effectively with technical teams and customers.
• Demonstrated experience influencing product decisions, including examples where customer feedback changed what shipped.
• Exceptional storytelling and communication skills, with the ability to explain complex concepts through clear, compelling messaging.
• A structured, evidence-driven approach to buyer research, measurement, data analysis, and iteration.
• Ability to operate autonomously in a dynamic environment and experience using AI tools.
• Deep understanding of competitive intelligence and using it to differentiate products and win deals.

Nice to have

• B2B enterprise experience, particularly with the Office of the CFO, Finance, or RevOps, including knowledge of buyer pain points and software evaluation criteria.
• Familiarity with SPM, ICM, or related revenue and compensation technology platforms.
• Hands-on experience developing custom AI tools or autonomous agents.
• Experience marketing multi-product suites or unified platforms.
• Direct experience marketing AI and agentic product solutions.
• Experience marketing across multiple industry verticals and segments, from Mid-Market to Enterprise.

Culture & Benefits

• Remote workplace with the role based in Toronto.
• Competitive total rewards package including equity.
• Comprehensive health benefits and other perks.