Product Marketing Manager (AI)

Location: Remote-friendly within the United States; hybrid office attendance a few days per week is required for candidates near St. Paul, MN, NYC, NY, or Rochester, NY.

Salary: $120,000–$130,000 per year, plus performance-based incentives.

Company

hirify.global develops loyalty and engagement platform technologies and is building an AI-first agentic loyalty system for data-driven individual experiences.

What you will do

• Translate product roadmaps, releases, feature updates, and platform capabilities into sales-ready messaging and enterprise value propositions.
• Build and maintain sales enablement assets including battle cards, feature briefs, competitive positioning, demo scripts, and objection-handling guides.
• Lead tailored platform demos for clients and prospects, from discovery calls to finalist presentations, while keeping demo environments and storylines current.
• Orchestrate go-to-market execution for product launches across Product, Engineering, Sales, and Growth Marketing, including PR and analyst updates.
• Monitor loyalty, engagement, and AI-driven experience competitors and turn insights into positioning frameworks.
• Aggregate sales feedback, win/loss patterns, and customer objections to inform product priorities, while using Claude, GPT, and custom LLM workflows to scale content and enablement.

Requirements

• 5–8 years of product marketing experience with a track record in B2B SaaS, platform, or enterprise technology environments, including launches that moved pipeline.
• Proven ability to translate technical product capabilities into sales-ready messaging and enablement, with an understanding of enterprise deal cycles and seller needs.
• Hands-on experience with LLMs including Claude, ChatGPT, or Grok, prompt engineering, and AI-assisted workflows for content creation, competitive research, and sales enablement.
• Experience owning cross-functional product launches from positioning through sales adoption and commercial handoff.
• Ability to lead live product demos for clients and prospects, including program owners and C-suite audiences, while answering questions and connecting features to business outcomes.
• Ability to synthesize complex platform capabilities into concise sales narratives and executive briefings.
• Ability to build structure from ambiguity and create new playbooks and processes in a transforming organization.

Nice to have

• Experience in loyalty, engagement, advertising, rewards, or media technology.
• Technical fluency in platform architecture, APIs, and data models, with the ability to engage credibly with Product and Engineering without needing to code.
• Experience building and maintaining competitive intelligence programs in fast-moving technology markets.

Culture & Benefits

• Remote-friendly work environment with hybrid office attendance near specified U.S. hubs.
• Medical, dental, and vision benefits.
• 401(k) with company match.
• Exposure to senior leadership and participation in a major corporate transformation.
• Equal opportunity workplace committed to diversity and inclusion.