Associate Director US Oncology Marketing Patient Channel Strategist (Oncology)

Location: Upper Gwynedd, Pennsylvania, with a hybrid work model, or virtual remote work within the United States with travel onsite as needed. Travel: 10–15%. Relocation: Domestic.

Salary: $156,900–$247,000 annually, plus potential annual bonus and long-term incentive.

Company

hirify.global develops medicines and vaccines and uses digital marketing and engagement analytics to address patient and customer needs.

What you will do

• Define media strategies, approve tactical plans, and align performance measurement for U.S. Oncology promotional assets.
• Use data to guide consumer media budgets, channel mix, messaging, audiences, publishers, and optimization decisions.
• Approve media plan changes and provide strategic guidance on audience definitions, segmentation, targeting, testing, measurement, and new capabilities.
• Establish channel, targeting, and messaging best practices using historical performance data and industry knowledge.
• Evaluate analytical tools, technologies, and methodologies and ensure reporting includes data-driven insights and recommendations.
• Lead or collaborate on ROI, media mix modeling, patient-level analyses, and business impact studies while serving as a first-line escalation point for Patient Architects.

Requirements

• BA/BS degree.
• At least 6 years of combined strategic marketing, media agency, and brand management experience in any industry.
• Strong written and verbal communication demonstrated through strategy and marketing business-case communication, sales interface, direct customer engagement, and/or sales presentations.
• Ability to collaborate effectively in a complex matrix organization.

Nice to have

• 10 years of omnichannel marketing and campaign design experience, especially consumer media digital strategy focused on optimizing patient experience and business results.
• Strong knowledge of marketing, consumer media targeting, channel execution, and performance measurement.
• Change management experience and the ability to lead, advocate, influence, and collaborate across functions and levels.
• Experience influencing without direct authority and working with cross-functional teams.
• Business acumen with the ability to explain complex and technical concepts clearly to broad audiences.
• Innovative mindset, appropriate risk-taking, and experience leading complex projects with a hands-on, detail-oriented approach.
• Oncology marketing experience.

Culture & Benefits

• Available to U.S. and Puerto Rico residents only.
• Hybrid or virtual remote flexibility, with onsite travel when needed.
• Regular daytime shift and approximately 10% travel.
• Medical, dental, vision, insurance, retirement benefits including 401(k), paid holidays, vacation, compassionate leave, and sick days.
• Inclusive, collaborative environment that encourages diverse perspectives and collective problem-solving.

Hiring process

• Apply through the hirify.global careers site; current employees and contingent workers must use the designated internal application routes.
• Visa sponsorship is not available.