Product Marketing Manager (AI Digital Health)

Location: Remote, USA

Salary: $140,000–$160,000 annually

Company

hirify.global develops AI Digital Twin technology and clinical programs focused on improving metabolic health and preventing chronic diseases such as type 2 diabetes and obesity.

What you will do

• Own positioning, launch messaging, and sales enablement across Type 2 Diabetes, Healthy Weight, and Prediabetes programs.
• Interview prospective buyers and current clients to develop personas covering needs, buying processes, and objections.
• Translate clinical outcomes and product capabilities into value propositions for live sales conversations.
• Partner with Product on customer value definition and go-to-market launches.
• Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, demo scripts, and video scripts.
• Measure messaging effectiveness in sales conversations and deal outcomes, and maintain alignment with Sales, Health Economics, Customer Success, Marketing, and Design.

Requirements

• 5+ years of product marketing experience, ideally in health tech or B2B SaaS with multiple products or segments.
• Experience building personas from real buyer interviews and messaging frameworks spanning more than one product.
• Experience creating sales and marketing content that representatives use in deals.
• Strong writing skills, from executive narratives to rep-ready talk tracks.
• Skill with AI tools, with the judgment to question their output and maintain accuracy.
• Experience collaborating with Product, Sales, Marketing, Health Economics, and Customer Success without direct authority over them.
• High attention to accuracy.
• Must be authorized to work for any employer in the United States.

Nice to have

• Healthcare or employer benefits experience.
• Cardio-metabolic, digital health, or health plan/employer benefits experience.
• RFI/RFP response experience.
• Experience scripting or storyboarding video or demo content.

Culture & Benefits

• Remote role within the United States with a flexible work environment and a global team.
• Opportunity for equity participation.
• Unlimited vacation with manager approval.
• 16 weeks of fully paid parental leave for delivering parents and 8 weeks for non-delivering parents.
• Employer-sponsored healthcare, dental, and vision coverage, with family coverage, HSA, and FSA options.
• 401(k) retirement savings plan.

Hiring process

• Interview communications will come only from official hirify.global channels and a twinhealth.com email address.
• hirify.global will not request a text interview or financial details during the interview process.