Director, Consumer Marketing – US Dermatology

Location: USA - Pennsylvania - Plymouth Meeting; other location: USA - New Jersey - Florham Park. US and Puerto Rico residents only; no relocation. Hybrid and remote work arrangements are listed.

Annualized salary range: $168,000–$285,800 USD.

Company

hirify.global is a global healthcare company focused on women’s health, biosimilars, and a portfolio of health solutions.

What you will do

• Lead the annual consumer marketing plan for US Dermatology, including insights, patient and caregiver segmentation, journey mapping, positioning, and execution.
• Build social-first and digital-first strategies across social, creator and influencer content, search, Connected TV, programmatic, and selected traditional channels.
• Lead campaigns from strategy and creative development through paid, owned, and earned omnichannel activation.
• Shape consumer identity and messaging for Atopic Dermatitis/Eczema and Plaque Psoriasis, including adult and caregiver audiences.
• Develop Consumer Medicaid strategy and partner with Market Access, Payer Marketing, HCP Marketing, Sales, Medical Affairs, Patient Services, Digital, and Analytics.
• Manage large budgets and agency partners, establish KPIs and attribution frameworks, optimize performance, support patient advocacy, coach team members, and ensure MLR/Veeva PromoMats compliance.

Requirements

• BA/BS degree.
• At least 10 years of marketing experience, including at least 5 years in consumer marketing within Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or a similar consumer industry.
• Proven success developing and launching consumer campaigns using a social-first, digital-first approach.
• Experience managing budgets and media, creative, and social agency partners.
• Experience leading strategic and tactical planning for in-line or launch brands.
• Strong leadership, collaboration, communication, analytical, and problem-solving skills, with the ability to influence commercial, medical, market access, and corporate functions.
• Experience navigating regulated review processes such as MLR/Veeva PromoMats or comparable legal and regulatory review.
• Willingness to travel as needed; hirify.global lists a 10% travel requirement and applicable travel, credentialing, and vaccination requirements.

Nice to have

• MBA or advanced business degree.
• Prior people management experience; the role has at least one direct report.
• Experience with Medicaid, market access, payer marketing, patient access, or savings programs.
• Dermatology, Immunology, chronic disease, Plaque Psoriasis, Atopic Dermatitis/Eczema, or skincare and beauty marketing experience.
• Experience across multiple indications or patient populations, including pediatric and caregiver audiences.
• Marketing analytics, attribution, omnichannel measurement, influencer or creator partnerships, and social community management experience.

Culture & Benefits

• Regular employee position with hybrid and remote work arrangements.
• Benefits include retirement savings, paid vacation and holidays, paid caregiver/parental and medical leave, and medical, prescription drug, dental, and vision coverage in accordance with applicable plans.
• hirify.global emphasizes inclusion, innovation, belonging, collaboration, accountability, and continuous improvement.
• hirify.global does not provide visa sponsorship or relocation for this position.