Retail Media Manager

Location: Mexico City, Mexico

Company

hirify.global is hiring for a retail media role focused on brand advertising, consumer engagement, and business growth.

What you will do

• Develop comprehensive media plans aligned with brand objectives, marketing priorities, and business goals.
• Translate campaign objectives into media strategies across online and offline channels, including media mix, investment allocation, timing, and audience targeting.
• Analyze consumer behavior, purchasing journeys, media consumption, audience data, market research, and competitive intelligence.
• Track campaign KPIs, evaluate media effectiveness, and develop post-campaign analyses to improve efficiency and future investments.
• Collaborate with media and creative agencies and internal stakeholders, challenging recommendations through data-driven analysis.
• Evaluate emerging media channels, digital platforms, technologies, and innovative opportunities against competitors and industry standards.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, Media, or a related field.
• 5–8 years of experience in Media Planning, Advertising, Marketing Communications, or related areas.
• Strong experience managing integrated media campaigns across traditional and digital channels.
• Experience working with media agencies and external partners.
• Proven ability to analyze campaign performance and translate insights into business recommendations.
• Technical competencies in Media Planning and Buying, Audience Segmentation, Marketing Analytics, Consumer Insights, Digital Media Strategy, Campaign Performance Measurement, Budget Management, Market Research, Data Analysis and Reporting, and Cross-Functional Project Management.
• Strategic thinking, analytical capability, business acumen, stakeholder management, influencing, decision-making, communication, results orientation, innovation, continuous improvement, and collaboration skills.

Nice to have

• Advanced studies or certifications in Media Planning, Digital Marketing, Marketing Analytics, or Consumer Insights.

Culture & Benefits

• Cross-functional collaboration with brands, agencies, internal stakeholders, and business leaders.
• Success is measured through campaign objectives and media KPIs, media investment efficiency including ROI/ROAS, audience reach and engagement, optimization outcomes, recommendation quality, and stakeholder satisfaction.