Senior Web Experience Strategist

Location: Mexico City, Mexico; hybrid role with designated office collaboration days, typically Tuesdays and Thursdays

Company

hirify.global provides cloud-first networking and security solutions protecting 70% of the Fortune 500.

What you will do

• Define and maintain end-to-end web journey maps across audiences, segments, use cases, and customer lifecycle stages.
• Translate customer insights and business priorities into experience strategies, requirements, user stories, acceptance criteria, and prioritized roadmaps.
• Improve navigation, information architecture, calls to action, forms, landing pages, conversion paths, and cross-channel continuity with cross-functional marketing and UX teams.
• Analyze web behavior, journey performance, conversion data, search behavior, campaign influence, and qualitative feedback to identify friction and optimization opportunities.
• Design and coordinate A/B tests, personalization initiatives, dashboards, and journey-performance reporting.
• Use approved AI tools and identify automation opportunities while validating outputs for accuracy, privacy, accessibility, brand alignment, and customer impact.

Requirements

• At least 7 years of experience in digital experience, web strategy, customer journey management, UX, digital marketing, product management, marketing operations, analytics, or a related field.
• Experience designing, managing, or optimizing complex B2B digital journeys across websites, landing pages, content experiences, campaigns, and conversion paths.
• Strong knowledge of journey mapping, UX principles, information architecture, conversion-rate optimization, experimentation, personalization, and web analytics.
• Experience translating business and customer needs into experience strategies, requirements, user stories, roadmaps, and measurable outcomes.
• Working knowledge of web content management systems, marketing automation, CRM platforms, digital analytics, experimentation tools, SEO, and reporting or visualization platforms.
• Ability to use quantitative and qualitative data to identify problems, prioritize opportunities, influence decisions, manage competing priorities, facilitate alignment, and communicate with senior stakeholders.
• Practical experience using approved AI tools for research, analysis, summarization, documentation, ideation, and workflow improvement, with judgment about responsible use.
• Ability to critically evaluate AI-generated analysis and content, identify unsupported conclusions or bias, protect confidential information, and determine when human review is required.
• Bachelor’s degree in marketing, communications, business, information systems, design, human-computer interaction, or a related field, or equivalent practical experience.

Culture & Benefits

• Hybrid work with office collaboration days in Mexico City and remote-work support through a monthly home-office stipend.
• IMSS social security coverage, paid time off, bonuses, and additional employee protections.
• Grocery vouchers, an employer-supported savings fund, and a monthly wellbeing and health-support allowance.
• Learning opportunities, career-mobility programs, leadership workshops, mentoring, and an inclusive culture focused on continuous learning.
• Field-based roles may receive transportation support and fuel vouchers.

Hiring process

• The role includes a first-90-days onboarding period focused on understanding the culture, meeting mentors and stakeholders, mapping systems, and setting short- and long-term goals.
• Progress expectations include establishing a journey framework, completing a baseline assessment, delivering a prioritized roadmap, launching initial experiments, and building cross-functional partnerships within six months.