Brand & Community Lead, DTC Pet Brand

Location: Fully remote, based in Mexico, Ukraine or Brazil

Salary: US$45,000–70,000 base per year, plus a 10–20% bonus; contractor invoicing monthly.

Company

hirify.global is a profitable, fully remote DTC pet brand generating over $50M annually and scaling toward $100M+, selling premium stainless steel cat water fountains, filters and accessories through Shopify, Amazon and Chewy, with a recently launched dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines and asset library for both brands while keeping them distinct and consistent across all touchpoints.
• Design and manage a measurable giving-back program with shelter and rescue partners, including adoption events, donation drives and impact reporting.
• Build the annual brand-moment calendar and deliver activations, events, pop-ups, sponsorships and stunts end to end, including partners, budgets, digital assets and press.
• Lead PR and earned media through direct pitching or a managed PR agency, including reviews, gift guides, awards, podcasts and press kits.
• Build a super-fan community and turn customer reviews, photos and stories into brand content and customer experiences.
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO and create SOPs for repeatable execution.

Requirements

• Must be based in Mexico, Ukraine or Brazil and work fully remotely.
• Fluent English required.
• 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Demonstrated experience building consumer-brand awareness and goodwill through causes, events and PR, ideally at an early-stage brand.
• Experience planning and delivering brand moments end to end, on time, on budget and across multiple partners.
• Experience running real, measured nonprofit, shelter or rescue partnerships.
• Strong PR and storytelling track record with demonstrable press wins.
• Experience running campaigns for a North American audience and coordinating events and partners there remotely through agencies, partners and local contractors.
• Strong brand judgment, consistency management and commercial focus on branded search, word of mouth and press results.
• Willingness to work overtime or weekends when needed, passion for the work, strong cultural fit, and interest in working closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Fully remote work with a lean, senior team and substantial individual impact.
• Fast-paced, hands-on environment focused on creativity, speed, data-driven decisions and overdelivery.
• Direct collaboration with the founder and use of partners, agencies and AI to achieve more with less.
• Role is not intended to be a stress-free corporate 9–5 position and may require overtime or weekend work.
• Base salary of US$45,000–70,000 per year based on experience and expertise, plus a 10–20% bonus.
• Contractor arrangement with monthly invoicing.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, reference calls and a final in-depth interview with the CEO.