Head of Brand & Impact

Location: Fully remote, based in Mexico, Ukraine, or Brazil

Salary: US$45,000–70,000 base per year, plus a 10–20% bonus; contractor invoicing monthly

Company

hirify.global is a profitable direct-to-consumer pet brand selling premium stainless steel cat water fountains, filters, and accessories through Shopify, Amazon, and Chewy. The business generates $50M+ in annual revenue, is scaling toward $100M+, and recently launched a dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines, asset library, and consistency of both brands.
• Design and manage a giving-back program with shelter and rescue partners, including adoption events, donation drives, and impact reporting.
• Build the annual brand-moment calendar and run activations, pop-ups, events, sponsorships, and stunts from concept through execution.
• Lead earned media, podcasts, reviews, gift-guide placements, awards, and PR agency relationships.
• Build a super-fan community and turn customer reviews, photos, and stories into brand content.
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and create SOPs.

Requirements

• Fully remote and based in Mexico, Ukraine, or Brazil.
• Fluent English required.
• 7+ years in brand, communications, or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Experience building consumer-brand awareness and goodwill through causes, events, and PR, ideally from an early-stage environment.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running measured, credible nonprofit or shelter partnerships.
• Ability to turn brand moments into stories for press and customers, with demonstrable press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely through agencies, partners, and local contractors.
• Strong brand judgment, consistency management, commercial thinking, and ability to connect brand work to branded search, word of mouth, and press results.
• Willingness to work overtime or weekends when needed, enthusiasm for the role, strong cultural fit, and readiness to work closely with the founder.

Nice to have

• Pet industry experience.

Culture & Benefits

• 100% remote work with a lean, senior team and significant individual ownership.
• Fast-paced environment focused on creativity, speed, measurable improvement, and overdelivery.
• Direct collaboration with the founder while scaling the company toward $100M+.
• Use of partners, agencies, and AI tools such as Claude to increase output without building a large team.
• Contractor arrangement with monthly invoicing and a 10–20% bonus on top of the base salary.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, followed by reference calls.
• Final in-depth interview with the CEO.