Product, Brand & Media Director

Location: Miguel Hidalgo, Distrito Federal, Mexico; hybrid workplace

Company

hirify.global develops innovative and sustainable products for industrial, transportation, consumer products, construction, and aftermarket markets, helping customers protect and beautify surfaces.

What you will do

• Lead short- and long-term product, brand, and media strategies across retail DIY, specialized trade, and B2B enterprise channels.
• Direct product portfolio innovation, including optimization, line extensions, technology- and sustainability-focused offerings, and lifecycle management.
• Define brand architecture, positioning, visual identity, marketing assets, and performance measurement.
• Plan omnichannel campaigns across ATL/BTL, digital, PR, and experiential channels; manage audience segmentation, media agencies, and budgets.
• Develop pricing and promotional strategies, analyze market and competitor data, and establish dashboards for marketing, innovation, and media effectiveness.
• Manage budgets, supplier and agency partnerships, and multifunctional teams across marketing, brand, product, and media.

Requirements

• 15+ years of progressive experience in Marketing, Brand Management, Product Management, or Commercial Leadership, including experience leading large, multifunctional teams.
• Bachelor's degree in Marketing, Business Administration, Communications, Economics, Engineering, or a related field.
• Demonstrated experience in brand building, progress, and media planning across multiple channels, customer segments, and geographic markets.
• Fluent English required.

Culture & Benefits

• Hybrid workplace.
• Vacation, life insurance, health insurance, and retirement or pension plans are discussed during the interview process.
• Culture emphasizes customer focus, data-driven execution, accountability, innovation, safety, integrity, and continuous improvement.
• hirify.global uses AI in the hiring process for efficiency; AI tools do not make hiring decisions.
• Equal opportunity employment and workplace adjustments are available for candidates with disabilities.