Head of Brand & Community (Pet)

Location: Fully remote, based in Mexico, Ukraine or Brazil.

Salary: US$45,000–70,000 base per year, plus a 10–20% bonus. Contractor invoicing monthly.

Company

hirify.global is a profitable direct-to-consumer pet brand generating more than $50M annually and scaling toward $100M+, selling premium stainless steel cat water fountains, filters and accessories through Shopify, Amazon and Chewy, with a recently launched dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines and asset library for both brands while keeping them distinct and consistent.
• Design and operate a measurable giving-back program with national and local shelter and rescue partners, including adoption events and donation drives.
• Build the annual brand-moment calendar and run activations, pop-ups, events, sponsorships and stunts end to end, including partners, budgets, websites, email, social, creators and press.
• Win earned media through direct pitching or a managed PR agency, including reviews, podcasts, gift guides and awards.
• Build a super-fan community and turn reviews, photos and customer stories into brand content and surprise-and-delight moments.
• Report brand health monthly, own the brand budget, set monthly Rocks with the CEO and document repeatable operating procedures.

Requirements

• Fully remote and based in Mexico, Ukraine or Brazil.
• Fluent English required.
• 7+ years of experience in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Experience building consumer-brand awareness and goodwill through causes, events and PR, ideally from an early stage.
• Experience planning and delivering brand moments end to end, on time, on budget and across multiple partners.
• Experience running credible, measured nonprofit, shelter or rescue partnerships.
• Ability to turn brand moments into stories for press and customers, with demonstrated press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely through agencies, partners and local contractors.
• Strong brand judgment, consistency across touchpoints and a commercial mindset tied to branded search, word of mouth and press.
• Availability to work overtime or weekends when needed, passion for the work, strong cultural fit, and willingness to work closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• 100% remote work in a lean, senior team with significant individual impact.
• Fast-paced, hands-on environment focused on creativity, speed, measurable improvement and overdelivery rather than corporate politics.
• Direct collaboration with the founder and the opportunity to influence the company’s growth toward $100M+.
• AI, partners and agencies are used to extend team capacity, including for press pitches, outreach, media tracking and brand-health reporting.
• Success is measured through agreed 90-day targets covering branded search, word of mouth, earned media, giving-back impact and brand consistency.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, reference calls, and a final in-depth interview with the CEO.