Senior Product Marketing Manager - Commercial (Cybersecurity)

Location: Boston, MA, United States; hybrid

Company

hirify.global is hiring its first commercial Product Marketing Manager to turn positioning into revenue.

What you will do

• Build and optimize priority use-case, ICP-specific, competitive, and expansion sales plays, measuring seller adoption.
• Own commercial messaging, including talk tracks, objection handling, discovery frameworks, and pitch narratives within the messaging architecture.
• Own seller readiness and pitch certification, determining what reaches the field and when.
• Turn competitive intelligence into battlecards, competitive talk tracks, and live deal support, using research owned by the Head of PMM.
• Run the pricing and packaging program with Product and RevOps and own seller-facing pricing guidance, narratives, and value articulation.
• Lead commercial readiness for major launches and quarterly releases, and turn field feedback and deal patterns into positioning improvements.

Requirements

• 6+ years in Product Marketing with experience in the Cybersecurity or SaaS markets.
• Credibility with sellers through quota-carrying experience, participation in live deals, or equivalent experience influencing account executives.
• Ability to build sales plays end to end, explain how sellers used them, and demonstrate their results.
• Commercial judgment focused on pipeline, win rates, and messages that move deals.
• Ability to create objection handling that works against real competitors and skeptical prospects.
• Comfort discussing pricing, packaging, and value with Product, RevOps, and Finance.
• Ability to work through ambiguity and build the commercial PMM function without an existing playbook.

Culture & Benefits

• Hybrid work in Boston, MA.
• Opportunity to establish the first commercial Product Marketing function at hirify.global.
• Broad ownership across sales plays, commercial messaging, competitive positioning, pricing, packaging, and launches.