Principal Product Marketing Manager (AI)

Location: Remote - US. Employment is not available to candidates residing in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, or West Virginia. Occasional travel may be required for company events, team collaboration, or offsites.

Annual base salary: $156,060–$183,600 (Tier 3), $171,666–$201,960 (Tier 2), or $187,272–$220,320 (Tier 1), depending on location/metropolitan area and other factors.

Company

hirify.global provides a scheduling platform used by millions of people and is expanding its product portfolio and AI capabilities.

What you will do

• Use customer research, feedback, competitive trends, and product data to inform product decisions and identify opportunities.
• Own product positioning, messaging, product narratives, and value propositions for new products and features.
• Partner with Product and Research to shape use cases, investigate customer questions, and test messaging, especially for AI capabilities.
• Lead go-to-market strategies and launches from start to finish, including audiences, messaging, channels, metrics, briefs, and project plans.
• Create launch materials such as customer emails, website messaging, in-product education, demo scripts, and sales materials, while coordinating cross-functional execution.
• Use AI tools and build reusable workflows for research, insight synthesis, content development, positioning, and market insights; measure results and improve adoption.

Requirements

• 8+ years of product marketing experience in SaaS, preferably in product-led growth or hybrid go-to-market environments, with experience leading major launches and driving discovery and adoption of AI features.
• Ability to develop clear recommendations and plans while personally executing the required work.
• Strong critical thinking and judgment, including the ability to identify strategic questions, tradeoffs, and second-order impacts.
• Excellent writing and storytelling skills, with examples of personally written messaging, launch copy, and related materials.
• Regular use of AI tools and experience building repeatable AI workflows that improve speed or quality, with specific examples and results.
• Ability to manage multiple projects, coordinate cross-functional partners, meet commitments, and deliver independently.
• Clear communication, collaboration, adaptability, and comfort with ambiguity and changing priorities.
• Confidence, resilience, growth mindset, and ability to navigate competing opinions while maintaining momentum.
• Executive-ready communication skills, including presenting recommendations to senior leaders and engaging constructively in debate.

Nice to have

• Experience positioning and launching AI-powered products and features.
• Experience marketing to both self-serve and enterprise customers.
• Experience with product-led growth, lifecycle marketing, and in-product adoption campaigns.
• Experience with early-stage products from customer validation through launch.
• Experience with product analytics, project management, and AI automation tools.

Culture & Benefits

• Small team with meaningful ownership and direct access to Product and Marketing leaders.
• Full-time employment is defined as 30 or more hours per week.
• Eligible full-time employees receive equity awards and competitive benefits.
• Occasional travel may be required for company events, team collaboration, or offsites.
• Reasonable accommodations are available during the application or recruiting process upon request.