Director, Marketing (AI Healthcare)

Location: Hybrid — one day per week at the Atlanta, GA headquarters.

Company

hirify.global provides an AI-powered intelligence and workflow platform for health systems and post-acute providers, including market intelligence, referral workflows, patient discharge automation, and care coordination tools.

What you will do

• Own marketing-sourced pipeline targets across the Post-Acute, Specialty Therapy & HME, and Health Systems markets and across the product portfolio.
• Build, optimize, and scale demand-generation programs across digital and paid channels, SEM, website, email, webinars, and events.
• Embed AI into content production, campaign creation, audience research, personalization, reporting, and marketing processes.
• Develop positioning and messaging for the Insights and CRM portfolio in partnership with Product and Product Marketing.
• Own marketing operations, attribution, analytics, ROI measurement, budgets, and agency and contractor relationships.
• Coach and develop pipeline-focused marketers while partnering with Sales, BDRs, Customer Success, RevOps, Product, and Product Marketing to convert programs into revenue.

Requirements

• 10+ years of B2B marketing experience with a track record of driving demand and generating pipeline, preferably in SaaS, including experience leading a marketing function or demand-generation organization.
• Demonstrated ability to own and achieve a pipeline target and be measured on pipeline performance.
• Fluency with AI marketing tools and a concrete track record of using AI to increase team output and quality.
• Experience marketing a multi-product portfolio across more than one market or buyer type and balancing competing demand goals.
• Proven success acquiring, nurturing, and converting buyers through digital, paid, email, web, webinar, and event programs.
• Strong leadership, coaching, analytical, problem-solving, communication, and project-management skills, with the ability to operate across strategy and execution.
• Hands-on experience with Claude, Salesforce, and Marketo.
• BA/BS degree or equivalent experience.

Nice to have

• Experience marketing to healthcare providers, suppliers, or other healthcare buyers.
• Familiarity with post-acute care, specialty therapy, HME, or value-based care markets.
• Experience marketing both analytics and CRM or workflow products.
• Experience scaling demand generation in a growth-stage or PE/VC-backed environment.

Culture & Benefits

• Collaborative, transparent, accountable, and improvement-oriented work culture.
• Health, dental, vision, voluntary benefits, and paid leave programs.
• Competitive salary, incentive compensation, equity shares, and 401(k) retirement savings.
• Flexible PTO, 10 paid holidays, and flexible work hours.
• Discounted retail and entertainment marketplace.