Associate Marketing Manager (AI)

Location: Cranbury, NJ, United States; hybrid work schedule with travel to in-person events as needed.

Salary: $60,000–$65,000 per year, depending on qualifications; eligible for an annual bonus program or commission incentive.

Company

hirify.global operates brands serving pharmaceutical, biopharmaceutical, life sciences, and related B2B audiences.

What you will do

• Own end-to-end marketing for in-person and virtual events, including integrated email, paid digital, search, social, print, digital advertising, and partnership campaigns.
• Develop promotion strategies for conferences, summits, webinars, virtual conferences, and digital event series, adapting registration cycles, attendance goals, and engagement tactics to each format.
• Manage registration sites, pricing tiers, promo codes, confirmation and reminder communications, virtual platforms, event apps, landing pages, polls, Q&A, and chat.
• Use AI tools to support campaign planning, copy development, audience research, and performance analysis while maintaining brand standards.
• Manage event budgets, vendors, contracts, creative briefs, sponsor and speaker assets, and cross-functional timelines.
• Track registration, attendance, and campaign performance; report weekly to the Marketing Director and deliver post-event sponsor-facing metrics.

Requirements

• 3 or more years of marketing experience focused on event or conference marketing, including end-to-end ownership of registration-driven campaigns.
• Experience marketing both in-person and virtual events, including the differences in promotion, timing, and conversion.
• Experience with event registration platforms, virtual event or webinar platforms such as ON24 or Zoom Webinars, event apps, and marketing automation or email platforms.
• Proven ability to meet registration and attendance targets across multiple event formats.
• Experience managing event budgets and vendors across multiple concurrent events.
• Demonstrated use of AI tools such as Claude, ChatGPT, or Perplexity for campaign planning, copy development, audience research, or performance analysis, with documented workflows showing measurable efficiency or output gains.
• Strong project management skills, excellent writing and cross-functional communication skills, and the ability to manage multiple events and deadlines simultaneously.
• Ability to travel to in-person events as needed.

Nice to have

• Familiarity with pharmaceutical, biopharmaceutical, life sciences, or other B2B industry audiences.
• Examples of AI-enhanced event marketing workflows that improved registration outcomes, attendance rates, or post-event reporting.

Culture & Benefits

• Hybrid work schedule with health, dental, vision, pharmacy, FSA, HSA, dependent care, and commuter benefits.
• 401(k) and Roth 401(k) plans with company match.
• Company-paid short-term and long-term disability coverage, life insurance options, and supplemental Aflac coverage.
• Additional benefits include fertility support, identity theft protection, an employee assistance program, pet discounts, and BenefitHub discounts and rewards.
• Work is guided by discipline, clarity, accountability, service focus, innovation, integrity, respect, teamwork, and a passion for winning.

Hiring process

• Be prepared to discuss the AI tools actively used in marketing or event work, how they support campaign planning, copy, audience research, and registration or attendance analysis.
• Explain how AI has affected work speed or quality and how brand voice, accuracy, and stakeholder alignment are maintained in AI-assisted materials.