CRM & GTM Automation Specialist (Clay)

Location: Barcelona, Spain

Company

hirify.global builds business management SaaS for HR, finance, and operations, serving 700,000+ users across 10+ markets with almost 2,000 employees.

What you will do

• Build and scale outbound prospecting systems for identifying, researching, enriching, qualifying, and segmenting customers and partners across new markets.
• Own Clay tables and workflows for enrichment, waterfall enrichment, lead qualification, scoring, research, and automated prospecting.
• Build targeted prospect lists, define ICPs, develop segmentation, and support personalized B2B outbound campaigns with Sales.
• Optimize inbound lead capture, enrichment, qualification, scoring, routing, segmentation, and nurturing journeys.
• Connect HubSpot, Clay, outreach platforms, and other tools through native integrations, APIs, webhooks, and automation platforms.
• Measure lead conversion, data quality, enrichment coverage, meetings booked, and pipeline generated while continuously improving GTM processes.

Requirements

• 2–4 years of experience in GTM Engineering, Revenue Operations, Sales Operations, CRM Operations, Growth Operations, or a similar role.
• Hands-on Clay experience is essential, including building workflows, enrichment processes, prospecting systems, or automated data pipelines.
• Experience building and executing B2B outbound campaigns, including prospect research, list building, ICP segmentation, lead enrichment, and personalized outreach.
• Experience with inbound lead management, including lead capture, qualification, scoring, routing, segmentation, and nurturing.
• Strong understanding of B2B go-to-market processes, lead generation, prospecting strategies, and sales funnels.
• Solid HubSpot experience with CRM architecture, properties, workflows, lists, pipelines, deal management, lead management, and integrations.
• Tech-savvy, curious about AI, comfortable with data, and able to measure the impact of work on pipeline and revenue.
• Builder mindset with hands-on, execution-oriented, proactive, and resourceful problem-solving skills in a fast-paced international environment.
• Fluent English required. Other languages are a plus.

Nice to have

• Familiarity with APIs, webhooks, Make, n8n, Zapier, or similar automation platforms.
• Additional language skills.

Culture & Benefits

• High-growth, multicultural, inclusive, and collaborative environment.
• Values centered on ownership, continuous learning, partnership, fast growth, and diverse talent.
• Wellhub access, expense savings with Cobee, language classes, office breakfast, and organic fruit.
• Food discounts, pet-friendly workplace, and additional benefits shared during the interview process.