Product Marketing Manager (EdTech)

Location: 100% remote; the team is globally distributed across Europe and beyond.

Company

hirify.global is a fast-growing, multi-product company with more than 200 professionals.

What you will do

• Own, design, build, and optimize web-to-app funnels that convert visitors into engaged users and paying customers.
• Develop hypotheses, run A/B tests, identify growth opportunities, and scale successful experiments.
• Analyze user behavior, conversion rates, funnel performance, and key metrics to identify bottlenecks and implement improvements.
• Create seamless, visually appealing user journeys across web and mobile using funnel-building tools.
• Collaborate with Product, Marketing, Design, and Content teams to launch funnel concepts and growth initiatives.
• Research competitors, market trends, and CRO practices, then share actionable insights with stakeholders.

Requirements

• Hands-on experience with B2C subscription products, including subscription funnels, monetization models, and conversion metrics.
• Practical experience building and optimizing web-to-app or similar conversion funnels with Unbounce, ClickFunnels, or comparable funnel-building platforms.
• Experience running A/B tests, validating hypotheses, and making data-driven decisions.
• Strong analytical skills and experience with Google Analytics, Mixpanel, Amplitude, or similar tools.
• Knowledge of user behavior, UX, and conversion rate optimization principles.
• Ability to research competitors, identify effective funnel approaches, and translate findings into practical improvements.
• Results-oriented, proactive, curious, and willing to challenge existing approaches.
• Ability to communicate clearly and collaborate effectively across functions.

Nice to have

• Previous EdTech experience.
• Experience launching new funnels or products in Tier-1 markets.

Culture & Benefits

• 100% remote work with a globally distributed team across Europe and beyond.
• Company-provided medical expense compensation.
• AI subscription and other tools.
• Flexible paid time off, including 21 days of annual leave and 10 bank holidays.
• Collaborative environment focused on measurable impact and scaling metrics.