Principal Product Marketing Manager (B2B SaaS)

Location: Houston, Texas; hybrid and remote work models are available based on proximity to office hubs, with travel and attendance at several annual team and company-wide offsites expected.

Company

hirify.global provides cloud-based shop management software, payments, and marketing products for automotive repair shops.

What you will do

• Own market and customer research, rapid messaging tests, competitive intelligence, and market validation for the assigned product area.
• Develop and maintain positioning and messaging frameworks based on buyer research, customer interviews, win-loss conversations, and sales feedback.
• Build and execute integrated go-to-market launch plans covering positioning, enablement, campaign inputs, readiness, and success metrics.
• Coordinate with Product, Sales, Customer Success, Demand Generation, Revenue, and Customer Enablement teams to ensure consistent launches and adoption.
• Create battle cards, objection-handling guides, sales plays, and persona-specific content for customer-facing teams.
• Define and report on pipeline influence, win rates, adoption, expansion, and other business outcomes; contribute to pricing and packaging decisions.

Requirements

• 7+ years of product marketing experience in B2B SaaS, including end-to-end ownership of positioning, launches, and enablement.
• Commercial mindset with the ability to measure work through pipeline, win rates, and revenue impact.
• Strong research and synthesis skills, including the ability to understand buyers and create sharp, defensible positioning.
• Proven ability to coordinate and execute launches across cross-functional teams independently.
• Familiarity with pricing and packaging decisions and the ability to contribute a data-informed point of view.
• Exceptional written communication for messaging frameworks used in sales calls, campaigns, and leadership reviews.
• Comfort operating in ambiguity, building structure around changing priorities, and acting without perfect information.
• Active, meaningful use of AI in daily workflows, including specific tools, use cases, and a clear view of how AI extends judgment.

Nice to have

• Vertical SaaS experience.
• Experience selling into SMB or trades verticals.

Culture & Benefits

• Remote and hybrid work flexibility, with expected travel for team and company-wide offsites.
• Flexible PTO, paid maternity, parental bonding, and medical leave.
• Medical, dental, vision, prescription, mental health counseling, life, and AD&D insurance benefits.
• 401(k) plan with a 100% employer match on contributions up to 6%, plus FSA and HSA accounts.
• Up to $60 per month for wellness expenses and a $300 home office setup bonus after one year of employment.
• Support for continuing education and a collaborative, ownership-oriented work environment.