Senior Product Marketing Manager (EdTech)

Location: Remote, United States. U.S.-based employees located in or around Tempe, AZ; Austin, TX; Petaluma, CA; Rock Rapids, IA; or Bloomington, MN typically work on a hybrid schedule at an office location. Travel of up to approximately 10% is expected; a valid driver’s license, automobile insurance, and a clean driving record for at least the preceding 39 months are required.

Base pay: $110,862–$140,000 per year, with potential incentive, commission, or annual bonus pay based on individual and/or company performance.

Company

hirify.global provides digital-first K–12 curriculum solutions and develops education technology using a Curriculum-Informed AI approach to support personalized instruction.

What you will do

• Build product launch and partnership strategies for the Core Science Portfolio and drive their execution.
• Conduct market analysis and develop comprehensive marketing plans for products in the Science portfolio.
• Create digital marketing campaigns that increase awareness, demand, lead generation, and measurable pipeline impact.
• Develop competitive analysis, product positioning, messaging, and differentiation in the market.
• Partner with Field Enablement to train and support sales teams in communicating product positioning and advantages.
• Collaborate with Product Management, Development, Corporate Marketing, Market Research, Curriculum Experts, Sales, Success, Digital Marketing, Field Enablement, and Event Marketing teams.

Requirements

• Bachelor’s degree in a related field and at least 5 years of Product Marketing experience in EdTech, or an acceptable combination of education and experience.
• Demonstrated success working with Sales Leadership.
• Knowledge of, or ability to quickly develop, a deep understanding of the K–12 marketplace and hirify.global’s position within it.
• Strategic marketing approach and strong customer focus.
• Outstanding writing and presentation skills, including the ability to quickly distill complex issues and summarize key points and implications.
• Strong collaboration skills and a record of facilitating alignment across stakeholders and teams.
• Experience working in, and willingness to work in, a fast-moving environment.

Culture & Benefits

• Regular, full-time employment reporting to the Senior Director of Product Marketing.
• Flexible work arrangements and work-from-home opportunities that support work-life balance.
• Health, dental, and vision plans, including medical plans with zero employee premiums for eligible employees.
• 401(k) plan with company match, paid time off, 16 paid holidays, floating holidays, and a winter shutdown.
• Maternity, fertility, family-building, and paid bonding leave benefits, plus mental health resources.
• Life and disability insurance, pre-tax savings plans, paid volunteer time, professional development programs, and tuition reimbursement.