Director, Product Marketing (EdTech)

Location: US Remote

Pay range: $110,500–$196,500 annually, plus eligibility for the company bonus plan.

Company

hirify.global is an education technology company serving educators and K–8 students through learning programs including i-Ready, with more than 2,500 employees.

What you will do

• Define differentiated product positioning and messaging for i-Ready digital instruction and professional learning solutions targeting educators, administrators, and district leaders.
• Lead go-to-market strategies and launch plans for new products and features.
• Conduct K–12 market, customer, EdTech trend, and competitive research and turn insights into actionable strategies.
• Create sales enablement tools, training, content, presentations, case studies, and campaigns supporting demand generation, adoption, and renewal.
• Partner with Customer Marketing to develop educator and district success stories and demonstrate product impact.
• Define KPIs, report results to senior leadership, manage and mentor product marketers, and drive cross-functional alignment.

Requirements

• 8+ years of experience in product marketing or related roles, including at least 3 years in a leadership position.
• Proven EdTech sector experience with a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
• Extensive experience in product marketing, portfolio marketing, or go-to-market leadership.
• Experience owning product launches and sales enablement for sophisticated or research-backed products.
• Strong strategic thinking, storytelling, analytical, influencing, and cross-functional collaboration skills.
• Experience translating research, data, and market insights into clear, compelling narratives and using performance data to guide decisions.
• Proven success leading complex, cross-functional initiatives in matrixed organizations.
• People leadership experience focused on coaching, strategic growth, and high standards.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Experience in the K–12 digital instruction market.
• MBA.
• Experience in education, EdTech, or research-driven environments.

Culture & Benefits

• Mission-driven environment focused on improving classrooms, educator support, and accessible learning experiences.
• Medical, dental, vision, and basic life insurance for eligible employees and families.
• 401(k) plan with employer match.
• Flexible vacation and sick policy, twelve paid holidays, and a winter office closure between Christmas and New Year’s.