Senior Marketing Manager, Customer Advocacy (EdTech)

Location: Remote within the United States; authorized to work for any employer in the United States; up to 20% travel for internal and external events and meetings.

Salary: $80,000–$100,000 USD annually, plus an annual bonus plan and benefits.

Company

hirify.global creates digital learning tools and platforms for learners at all stages of their educational journey.

What you will do

• Develop and execute customer advocacy strategies supporting retention, acquisition, brand credibility, and collaboration with Customer Success, Sales, Marketing, and Product teams.
• Manage faculty, administrator, and student advocate programs, including recruitment, onboarding, engagement, training, forums, best-practice sessions, and thought-leadership events.
• Build long-term relationships with customer champions and advisory board members and expand successful advocacy programs into new markets.
• Partner with product and platform teams on beta testing, feedback sessions, and roadmap discussions.
• Develop case studies, testimonials, videos, online communities, and searchable internal enablement tools based on customer success stories.
• Establish scalable governance, workflows, and processes; track and report advocacy KPIs covering engagement, pipeline, retention, and sentiment.

Requirements

• Bachelor’s degree required.
• 3–5 years of experience in customer advocacy, community management, customer marketing, technology marketing, or related roles.
• Ability to build trusted relationships through cross-functional collaboration and direct customer engagement.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work autonomously and at speed with a proactive, decisive, and impact-oriented approach.
• Strong analytical skills and a data-driven mindset.
• Strong business writing skills and experience with PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana, and AI tools.

Nice to have

• Familiarity with the EdTech industry or experience working with faculty and educators.

Culture & Benefits

• Remote work with up to 20% travel for internal and external events and meetings.
• Annual bonus plan.
• Medical and other benefits depending on the position offered.
• Work focused on innovative, personalized, and interactive learning solutions.