Demand Generation Manager (Fintech)

Location: United States; remote position with a strong preference for candidates in the Eastern Time Zone; travel approximately four times a year for company events and team on-sites

Company

hirify.global is an early-stage payments-as-a-service startup providing embedded payments infrastructure for vertically focused software platforms and their small-business customers.

What you will do

• Own account-based campaigns for Tier 1 and Tier 2 target accounts, from segmentation and research through launch and optimization.
• Build personalized multichannel campaigns for high-priority accounts, including one-to-one outreach and content.
• Own paid channels, primarily LinkedIn and Google, and test new channels to improve performance.
• Turn account signals such as funding announcements, website visits, warm introductions, and social engagement into meetings and pipeline.
• Run marketing-led outbound programs, including direct mail, gifting, event engagement, and follow-up.
• Partner with Content, Marketing Operations, and Sales to improve distribution, capture signals in HubSpot, measure campaigns, and increase qualified pipeline.

Requirements

• 3+ years of B2B demand generation, account-based marketing, or growth marketing experience.
• Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer.
• Experience running paid campaigns targeted at named accounts.
• Strong writing skills across email and advertising copy, with the ability to ship campaigns independently.
• Track record of turning event attendance into qualified pipeline.
• Hands-on experience with HubSpot or a similar CRM, plus familiarity with GTM tools such as Clay and Apollo.
• Curiosity, drive, and a high velocity of testing and learning.
• Single-minded focus on generating pipeline, measured by opportunities created rather than activity.
• Ability to own channels end to end in a fast-moving startup environment.

Nice to have

• Experience marketing to software, fintech, or payments companies.

Culture & Benefits

• Remote, flexible working environment with travel for company events and team on-sites approximately four times a year.
• Comprehensive health benefits package.
• Unlimited paid time off.
• Paid parental leave.
• Ongoing investment in people and culture.
• Reasonable accommodations are available throughout the pre-employment process through the HR team.