Senior Product Manager (Ad Decisioning)

Location: Toronto, Canada

Annual base pay: CAD 179,140–200,150.

Company

hirify.global is an online home retail platform offering more than 15 million home furnishings, decor, home improvement, and housewares items. The Supplier Advertising team develops advertising offerings that help suppliers increase product and brand visibility.

What you will do

• Define and drive a 6–12 month product strategy and roadmap for Ad Decisioning across ad revenue, customer relevance, engagement, supplier return, and marketplace health.
• Identify opportunities in candidate generation, scoring, calibration, ranking, and auction optimization; build data-backed business cases and sequence investments.
• Translate customer, supplier, and marketplace problems into ML and auction hypotheses, product requirements, and launch and rollback criteria.
• Partner with Engineering, Applied Science, Analytics, Search and Recommendations, Ad Serving, Bidding, Footprint, and Supplier Experience to deliver scalable solutions.
• Own experimentation from offline evaluation and shadow testing through online experiments, rollout, and value measurement.
• Shape observability, calibration, auction interfaces, reusable decisioning services, and build-versus-buy recommendations; communicate performance and strategy to senior leaders.

Requirements

• 5+ years of product management experience, including ownership of complex data- or ML-enabled products from discovery through scaled value realization.
• Bachelor’s degree or equivalent practical experience in a technical, quantitative, or business discipline.
• Experience identifying ambiguous business problems and translating them into product strategy, measurable outcomes, and prioritized multi-quarter roadmaps.
• Experience in digital advertising, search, recommendations, marketplaces, or another real-time decisioning domain.
• Strong partnership with Engineering, Applied Science, Data Science, and Analytics, with technical fluency in model, system, latency, and platform trade-offs.
• Excellent quantitative and experimentation skills, including connecting model-quality changes to customer, supplier, marketplace, and financial outcomes.
• Ability to communicate complex decisioning concepts to technical and non-technical audiences and convert them into actionable requirements.
• Strong judgment balancing near-term delivery with durable platform and product strategy.
• Ability to influence senior leaders and align teams with different objectives without direct authority.

Nice to have

• Advertising and auction experience.

Culture & Benefits

• Paid holidays and paid time off.
• Medical, dental, vision, HSA/FSA, life insurance, disability protection, mental health support, caregiver services, and wellbeing programs.
• 401(k) matching, tuition reimbursement, financial education, and tax-advantaged accounts.
• Family planning support, parental leave, and global surrogacy and adoption support.
• Rewards, recognition, paid volunteer work, employee discounts, and global team outings.
• Supportive and flexible work environment focused on work-life balance.

Hiring process

• Submit an application through hirify.global’s career process; reasonable accommodations are available for candidates with disabilities.