Senior Manager, Product Positioning (Asset Management)

Location: Toronto, ON — Toronto-141 Bay, 18th Floor. The work arrangement, including the proportion of on-site and remote work, will be discussed during the interview. You must be legally eligible to work at the specified location and, where applicable, hold a valid work or study permit.

Annual base salary: CAD 102,700–133,200, plus participation in an annual discretionary incentive or bonus program.

Company

hirify.global is a relationship-oriented bank providing financial services and managed investment solutions for clients.

What you will do

• Develop and execute product positioning strategies for existing and new managed solutions in line with CGAM business objectives and market trends.
• Create product narratives, value propositions, and messaging frameworks for different client segments and distribution channels.
• Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution on positioning materials and communications.
• Oversee positioning deliverables, including briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
• Analyze the competitive landscape, client needs, and industry trends to identify differentiation opportunities.
• Present positioning strategies and findings to senior leadership while ensuring regulatory and internal compliance and using feedback and analytics for improvement.

Requirements

• Bachelor’s degree in Business, Finance, Marketing, or a related field.
• 7+ years of experience in product management, product marketing, or a related role within asset management or financial services.
• Proven experience developing and executing successful product positioning strategies.
• Strong understanding of investment products, financial markets, and client needs.
• Exceptional written and verbal communication skills, including the ability to translate complex concepts into clear, compelling messages.
• Leadership and project management abilities.
• Critical thinking, analytical skills, data analysis capability, and strong attention to detail.
• Collaborative and proactive approach with the ability to work effectively across multiple teams and stakeholders.
• High professional standards, genuine care for relationships, and commitment to personal growth and shared values.

Nice to have

• MBA or CFA designation.

Culture & Benefits

• Inclusive environment supporting team members and clients with a wide range of abilities.
• Competitive compensation, banking benefits, wellbeing support, and employee and family assistance programs.
• MomentMakers social, points-based recognition program.
• Workspaces and technology designed to support collaboration and innovative solutions.
• Accessible candidate experience and accommodation support.

Hiring process

• An attribute-based assessment and other skills tests may be required, including simulation, coding, or French proficiency assessments.
• Artificial intelligence tools may be used during recruitment.