Marketing Operations Specialist

Location: Remote (United States)

Company

hirify.global is a B2B technology company operating a marketing technology and analytics function.

What you will do

• Support administration and documentation for Marketo, Salesforce, RingLead, Demandbase, and Clay.
• Build, test, launch, and maintain Marketo programs for emails, webinars, events, nurtures, and other marketing channels.
• Cleanse, normalize, deduplicate, import, and enrich lead, contact, and account data with accurate attribution.
• Monitor and improve lead lifecycle logic, scoring, lead-to-account matching, MQL routing, ownership assignment, and SLA follow-up.
• Build persona segmentation and title-mapping automation in Salesforce using RingLead, Clay, and AI-native automations.
• Build and maintain Salesforce, Marketo, and Demandbase reports and dashboards, validate AI-generated queries, and support campaign analysis.

Requirements

• 1–3 years of experience in marketing operations, marketing automation, or CRM administration, ideally in B2B technology or SaaS.
• Hands-on experience building campaigns in Marketo or a similar platform such as HubSpot, Eloqua, or Pardot, with a strong interest in Marketo.
• Working knowledge of Salesforce leads, contacts, accounts, campaigns, and reports.
• Comfort working with Excel or Google Sheets, including VLOOKUPs, pivot tables, and cleansing large lists.
• Strong attention to detail and a QA-first mindset.
• Clear communication and the ability to manage multiple requests and deadlines with Marketing, SDR, Sales, and RevOps across regions.
• Entry-level proficiency with AI assistants such as Claude and Gemini, with interest in using AI for marketing operations automation.
• Curiosity, a process-oriented approach, eagerness to learn, and ownership of supported systems.

Nice to have

• Experience with RingLead or other data orchestration tools such as Clay or Zoom.
• Experience with Demandbase or another ABM and intent platform such as 6sense or Bombora.
• Experience with Clay or similar enrichment and workflow tools.
• Exposure to lead scoring, lead-to-account matching, lead routing, or campaign attribution.
• Marketo Certified Associate or Certified Expert certification.
• Basic HTML/CSS for email and landing page edits.
• Familiarity with SQL, Snowflake, or a BI tool.

Culture & Benefits

• Remote work within the United States.
• Work as part of a small, high-impact Marketing Operations & Analytics team.
• Opportunity to learn enterprise-grade systems and grow in marketing operations.
• Training is provided on Demandbase, Clay, and other marketing technology for the right candidate.

Hiring process

• First 30 days: learn the Marketo instance, Salesforce campaign structure, RingLead processes, and Demandbase basics; launch initial programs with support and shadow tool administration.
• First 90 days: independently own campaign builds and list uploads and cover administrator requests as a backup owner.
• First 6 months: support the full martech stack, data quality, campaign reporting, segmentation, matching, routing, enrichment, and at least one system or process improvement.