Marketing Ops Systems and Analytics Specialist (AI)

Location: United States; 100% remote, in-office, or hybrid within the country of employment. The role may require travel to the corporate headquarters in Denver, Colorado, or other North American offices. Candidates must be eligible to work in the United States without sponsorship.

Target base compensation: $90,000–$110,000 USD per year in most US locations.

Company

hirify.global provides vertically tailored SaaS solutions for service-based businesses, while EverHealth delivers connected healthcare software for providers across five products: DrChrono, iSalus, CollaborateMD, Updox, and MDTec.

What you will do

• Administer and govern HubSpot, Marketo, SharpSpring, and Salesforce marketing integrations across four EverHealth product lines.
• Define cross-product campaign, asset, list, and program standards; manage data hygiene, deduplication, suppression, bounce handling, and HIPAA-compliant data flows.
• Design and maintain behavioral and firmographic lead scoring, routing, lifecycle automation, nurture programs, and AI-assisted predictive scoring aligned with Sales outcomes.
• Build marketing KPI dashboards, data pipelines, funnel reporting, ICP models, and multi-touch attribution across marketing automation platforms, Salesforce, and BI tools.
• Prepare weekly KPI digests and monthly and quarterly business review materials, including AI-generated first drafts subject to human review and approval.
• Manage relationships with marketing automation and integration vendors and partner with Marketing leadership, Revenue Operations Analytics, GTM Systems, and the AI specialist.

Requirements

• 4+ years of Marketing Operations experience with hands-on administration of at least two enterprise marketing automation platforms, including HubSpot, Marketo, Pardot, SharpSpring, or equivalent.
• Demonstrated ownership of Salesforce–marketing automation integrations, including sync rules, field mapping, and data-flow issue resolution.
• Experience building lead scoring models from scratch, aligning MQL criteria with Sales, and tuning models over time.
• Experience building lifecycle automation and nurture programs, including workflow development, reporting, and iteration based on results.
• Strong reporting and analytics skills across Salesforce reports, marketing automation analytics, and at least one BI tool.
• Understanding of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations for healthcare marketing.
• Exceptional communication skills and the ability to influence executive stakeholders and agencies.
• Ability to explain technical concepts and synchronization issues to non-technical stakeholders.
• Professional experience using LLMs, AI-powered marketing automation features, or predictive analytics tools.

Nice to have

• Experience operating multiple marketing automation platforms or instances simultaneously.
• Healthcare or health-tech industry experience, including HIPAA marketing constraints, BAA requirements, and healthcare buyer personas.
• Experience with ZoomInfo, Clearbit, 6sense, or equivalent data enrichment tools.
• Practical multi-touch attribution modeling experience.
• Familiarity with revenue operations metrics and concepts, including pipeline contribution, MQL-to-SQL conversion, CAC, LTV, and NRR.

Culture & Benefits

• Work remotely, in-office, or in a hybrid arrangement within the United States.
• Distributed collaboration across teams in the US, Canada, the UK, Jordan, New Zealand, and Australia.
• Professional development investment and a health and wellness benefits package from day one.
• Annual wellness stipend, 401(k) with up to a 4% match and immediate vesting, and flexible paid time off.
• Employee Stock Purchase Program.
• AI use is supported through approved tools with requirements for confidentiality, security, accuracy, and human review.