Senior Customer Marketing Manager (AI)

Location: Hybrid in Vancouver or San Diego, with three days per week in-office; candidates outside these locations may be considered for a fully remote arrangement within North America.

Salary: CA$120,000–CA$145,000 in Canada or US$140,000–US$165,000 in the USA, plus bonus eligibility.

Company

hirify.global provides a digital identity verification platform that helps organizations onboard customers, optimize costs, and combat fraud across 195 countries.

What you will do

• Own expansion and adoption marketing strategy and execution for existing mid-market and enterprise customers, co-owning an expansion revenue target with Customer Success.
• Build product usage, account health, and commercial signal frameworks with Customer Success and Product.
• Design account-based campaigns, lifecycle nurture, and journey maps for enterprise buying committees and multiple stakeholders.
• Own the customer advocacy and case study pipeline, including sourcing and developing reference-ready customers.
• Partner with RevOps on data governance, targeting, suppression, and segmentation; collaborate with Demand Generation on events and activations.
• Build and optimize AI-enabled workflows such as expansion signal scoring and account-level campaign orchestration, ensuring responsible, secure, and compliant AI use.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
• At least eight years of B2B SaaS customer marketing, lifecycle marketing, or expansion marketing experience selling specifically into mid-market and enterprise accounts.
• Strong cross-functional operating skills with Customer Success, Product, and RevOps.
• Experience co-owning a revenue or expansion target with Customer Success.
• Experience establishing a signal or segmentation framework without relying on an existing mature framework.
• Experience running account-based campaigns for multiple members of a buying committee.
• Personally built a portfolio of customer advocacy and case study programs.
• Experience improving data quality or governance with an operations partner.
• Experience with Salesforce and Marketo or comparable CRM and marketing automation platforms.
• Demonstrated use of AI to drive an adoption or expansion outcome, workflow, signal model, or campaign, with measurable results.

Nice to have

• Background in fintech, identity, compliance, or another regulated B2B category.
• Experience building a customer marketing or lifecycle function without a mature signal or data foundation.
• Familiarity with an ABM or account intelligence platform such as Demandbase, 6sense, or a comparable solution.

Culture & Benefits

• Full-time permanent employment with a hybrid working environment.
• Health, dental, and vision coverage; retirement plans with company match; paid time off; and parental leave.
• Annual education and training stipend equivalent to $1,000 in local currency.
• Wellness workshops, events, and a complimentary Headspace subscription.
• Employee Resource Groups, social events, weekly lunches, and office amenities such as gyms, lounges, parent rooms, and adaptable workstations.

Hiring process

• 30-minute recruiter interview.
• 45–60-minute hiring manager interview followed by a 60-minute panel, assignment, or presentation.
• 30–45-minute final leadership interview.