Associate Director Marketing (Web Operations and Design System)

Location: North Wales, Pennsylvania, United States; hybrid work arrangement. Travel requirements: 10%.

Salary: $142,400–$224,100 per year, plus eligible annual bonus and long-term incentive.

Company

hirify.global develops pharmaceutical and healthcare products and operates in a highly regulated environment.

What you will do

• Lead the US Human Health web user experience across healthcare consumer and healthcare professional portals.
• Define web channel strategy, design system standards, templates, documentation, and governance processes.
• Manage Legal and Regulatory reviews to improve consistency, compliance, and approval cycle times.
• Assess, pilot, and operationalize new web capabilities, technologies, and design system components.
• Own Jira backlogs, ticketing processes, and delivery coordination for HCC and platform development teams.
• Advise Marketing, IT, Design, Development, Legal, Regulatory, agencies, and external partners while providing training on web standards.

Requirements

• Bachelor’s degree and 7+ years of professional experience, including 5+ years in digital marketing, web strategy, IT, design systems, or related digital channel fields.
• Experience managing product backlogs, prioritizing capabilities, and driving digital channel roadmaps.
• Experience with multi-brand design systems such as Figma and creative or development workflow tools.
• Strong understanding of web usability, UX, accessibility standards including automated scans and manual reviews, and compliance processes in a highly regulated environment.
• Experience with web discoverability principles including SEO, AI-driven search, structured content, semantic markup, and content strategies that improve how digital experiences are found, interpreted, and cited.
• Proven cross-functional collaboration with Marketing, IT, Design, Development, and Legal, Regulatory, or Compliance teams.
• Strong leadership, communication, stakeholder management, strategic thinking, and cross-functional influence skills.

Nice to have

• Experience launching and leading new web capabilities and scaling operational improvements.
• Agile experience, including Jira backlog ownership, standups, and ticketing processes.
• Background in healthcare consumer or healthcare professional engagement, pharmaceutical marketing, or another regulated industry.
• Strong problem-solving and analytical thinking skills, with comfort managing competing priorities in a dynamic environment.

Culture & Benefits

• Regular employee position with hybrid work and first-shift daytime hours.
• Medical, dental, vision, family insurance, retirement benefits including 401(k), paid holidays, vacation, compassionate leave, and sick days.
• Inclusive environment that values diverse experiences, perspectives, skills, respectful challenge, and collaborative problem-solving.
• No relocation support, no visa sponsorship, and no valid driving license requirement.

Hiring process

• Apply through the hirify.global careers application for US, Canada, or Puerto Rico residents.
• Accommodation support is available during the hiring process upon request.