Staff Growth Marketer (PLG)

Location: Hybrid; must work from the San Francisco or New York City office at least 3 times per week.

Salary: $200,000–$250,000 base pay annually, plus equity; compensation varies by U.S. geographic market.

Company

hirify.global is a healthcare AI company building an enterprise platform that transforms patient-clinician conversations into structured clinical notes with real-time EMR integrations and auditable linked evidence.

What you will do

• Define the product-led growth roadmap across end-user acquisition, activation, engagement, retention, and expansion, aligning with Product, Sales, and RevOps.
• Own the clinician funnel, including onboarding, in-product prompts, lifecycle email, referral loops, and programs that increase habitual use.
• Run a high-velocity experimentation program across web, product surfaces, paid channels, and lifecycle marketing.
• Own paid social, search, programmatic, and out-of-home marketing, including budget allocation, agency and platform partners, campaign optimization, and return reporting.
• Connect product-qualified signals and bottoms-up adoption to enterprise pipeline and expansion within health systems.
• Build PLG activation, retention, attribution, and dashboard foundations, while developing AI-powered tools and advising marketers on growth strategy.

Requirements

• 10+ years of growth marketing experience, including at least 4 years owning product-led growth at a high-growth software company.
• Track record of improving activation, conversion, or retention metrics at scale, supported by funnel analysis.
• Deep experimentation skills across channels and tactics, with the ability to turn results into scalable playbooks.
• Hands-on experience running paid social, search, programmatic, and out-of-home programs, owning budgets, and reporting on return.
• Strong B2C instincts in a B2B environment, including reaching and activating end users and connecting adoption to economic-buyer interest.
• Experience building internal tools and workflows with AI and using AI to improve work speed and quality.
• Direct, collaborative, low-ego approach with high standards and a focus on outcomes over credit.
• Willingness to work from the San Francisco or New York City office at least 3 times per week.

Nice to have

• Experience at an AI company.
• Experience driving PLG in healthcare or selling to clinicians and other professional end users.
• Experience building a self-serve or freemium motion from zero to one.
• Hands-on experience with referral, community, or word-of-mouth loops that efficiently grew a user base.

Culture & Benefits

• Fast-paced, high-growth startup environment with an expectation of extreme ownership and meaningful impact.
• Supportive, collaborative culture centered on empathy for clinicians and patients, continuous learning, and feedback.
• Flexible work hours, inclusive environment, and ongoing professional development opportunities.
• Paid holidays, flexible PTO, paid parental leave, and paid sabbatical leave after 5 years.
• Medical, dental, vision, HSA, FSA, commuter, mental health, family-forming, lifestyle wallet, and personal device benefits.
• 401(k) matching and compensation packages including equity grants for full-time employees.