Senior Partner Marketing Manager

Location: London, United Kingdom; hybrid

Company

Lovable is a software platform that enables people to build and operate real businesses with authentication, databases, payments, and deployment.

What you will do

• Develop and execute partner marketing initiatives across connectors, integration partners, hyperscalers, technology partners, and services partners.
• Build go-to-market initiatives and joint marketing plans with GTM Partnerships, Product Partnerships, Sales, and Marketing.
• Define partner priorities, investment models, scaling mechanisms, success metrics, and the tiering framework for marketing investment.
• Administer and optimize market development funds and activate committed co-marketing budgets.
• Build an intake and prioritization system for inbound partner co-marketing requests.
• Scale marketing and enablement programs, support customer acquisition and activation, and represent partner marketing needs across regional GTM initiatives.

Requirements

• 8–10+ years of relevant B2B marketing experience.
• 3+ years managing partner marketing programs or teams.
• Experience working with technology, platform, or services partners to build joint marketing plans and run programs that drive customer acquisition and pipeline.
• Experience running partner marketing across a large, growing ISV-style ecosystem with dozens to hundreds of partners.
• Ability to influence partner marketing leadership and align on joint objectives and plans.
• Experience shaping joint messaging and positioning with partners.
• Experience measuring and improving marketing investment ROI in an indirect, partner-led model, including administering MDF.
• Deep understanding of the partner channel and funnel, sales cycle, and product lifecycle, and how each informs partner marketing for revenue growth.

Nice to have

• Experience at a dynamic, high-growth technology company.
• Experience marketing developer tools, APIs, or platform and connector ecosystems.
• Experience running co-marketing and MDF programs with hyperscalers such as AWS, Google Cloud, or Microsoft Azure, or with larger technology partners.

Culture & Benefits

• Full-time hybrid work arrangement in London, United Kingdom.
• Work across a global partner ecosystem and collaborate with GTM Partnerships, Product Partnerships, Sales, and Marketing.