Head of B2B Marketing (AI)

Location: Hybrid in London, with attendance at the London office 2–3 days a week. Working from abroad is available for up to 120 days per year, subject to having the right to work in the country of choice.

Company

hirify.global is a fintech company offering financial products and services, including business finance, payments, retail finance, partnerships, and auto finance.

What you will do

• Define the B2B marketing strategy, priorities, annual plan, and budget for the hirify.global for Business portfolio.
• Build an integrated demand engine across awareness, consideration, nurturing, and Sales handover.
• Lead partner, channel, and strategic partnership marketing across direct and partner-led routes to market.
• Develop buyer and partner experiences, propositions, positioning, launches, and Sales enablement.
• Build and lead a growing B2B marketing function, establishing operating rhythms, accountability, and measurement.
• Develop an AI-centric operating model across research, campaigns, content, reporting, and workflow.

Requirements

• Significant B2B marketing experience with complex propositions, multiple decision-makers, and longer Sales cycles.
• Experience building or scaling demand engines across direct and partner-led channels.
• Experience working with Product Marketing on propositions, go-to-market activity, campaigns, and Sales-related motions.
• Experience leading integrated marketing plans and budgets across campaigns, content, digital, partnerships, and Sales activation.
• Commercial experience with marketing measurement, attribution, pipeline, conversion, and revenue reporting.
• Experience using AI and automation to improve insight, execution, measurement, or team productivity, together with experience leading and developing teams.

Nice to have

• Experience in financial services, payments, lending, embedded finance, fintech, or another regulated industry.
• Experience working with agencies, specialists, and cross-functional partners.

Culture & Benefits

• Flexible hybrid working with face-to-face collaboration and a focus on work-life balance.
• Option to work from abroad for up to 120 days per year, subject to local right-to-work requirements.
• AI is embedded in day-to-day work and the company supports building AI fluency across the workforce.
• Inclusive workplace with a diversity, equity, and inclusion forum and support for reasonable adjustments.

Hiring process

• Behavioural and competency-based interviews should be completed without AI assistance.
• AI use in technical interviews depends on the role; expectations are communicated by the Talent Partner.