Sales Development Representative (UK Outbound) (Cybersecurity)

Location: Remote from South Africa; Johannesburg, Gauteng; Pretoria, Gauteng; Durban, KwaZulu-Natal; or Cape Town, Western Cape. Working hours: UK business hours. Holidays: UK public holidays.

Salary: up to £1,500 per month plus performance bonus.

Company

Building AI-driven cybersecurity solutions that reduce human cyber risk through automation, including Agentic AI capabilities, for global enterprises and high-growth mid-market organisations.

What you will do

• Drive phone-first, multichannel outbound prospecting across phone, email, and LinkedIn into UK B2B organisations.
• Generate Qualified Held Meetings with CISOs, IT Security Managers, and budget-holding security decision-makers.
• Research accounts, decision-makers, existing technology stacks, partner networks, and customer databases to personalise outreach and prevent channel conflicts.
• Qualify prospects using BANT and MEDDPICC, investigate phishing, vishing, smishing, and quishing tooling gaps, and assess security-awareness maturity.
• Maintain HubSpot as the single source of truth, use parallel diallers and sales-engagement platforms, and hand over documented meeting briefs to Account Executives within 24 hours.
• Ensure UK GDPR, PECR, TPS/CTPS, and opt-out suppression compliance while sharing objections, competitor insights, and market intelligence.

Requirements

• At least 24 months of hands-on outbound prospecting experience in B2B SaaS; cybersecurity, technology startup, or scaleup experience is strongly preferred.
• High confidence in cold calling, including engaging prospects in the opening seconds, earning conversational permission, and navigating gatekeepers and dismissals.
• Ability to engage technical security leaders credibly without presenting as a deep technical engineer.
• Hands-on experience with parallel diallers such as Orum or Nooks and sales-engagement workflows.
• Strong CRM process discipline; HubSpot is preferred, with training and certification available if needed.
• Exceptional written and spoken UK business English, including unsupervised executive-level correspondence.
• Ability to work autonomously from a home office during UK business hours while consistently meeting KPIs.
• Experience testing, documenting, and refining outbound messaging, cadences, and qualification workflows.

Nice to have

• Experience selling into or alongside MSPs, MSSPs, brokers, or channel resellers.
• Experience as an early or founding SDR with limited operational scaffolding.
• Experience targeting the UK enterprise or mid-market from an offshore position.
• Hands-on familiarity with LinkedIn Sales Navigator.

Culture & Benefits

• Remote role based in South Africa with high trust, autonomy, and a home-office setup.
• Performance-based bonus in addition to the monthly salary.
• UK public holidays and UK business-hour alignment.
• Opportunity to help build the in-house outbound function for the UK market.
• Success targets include securing the first Qualified Held Meeting within 30 days of launch and reaching 10 per full production month after ramp-up.