Director, Content Marketing (AI)

Location: Canada

Annual salary: $125,000–$150,000.

Company

hirify.global builds social-first ecosystems for brands by combining strategy, talent, media, technology, culturally relevant creativity, and applied AI.

What you will do

• Build and operate an AI-enabled content production system using tools such as Claude, Claude Code, ChatGPT, custom agents, reusable prompts, templates, and quality workflows.
• Translate business objectives into an editorial strategy, calendar, conversion pathways, gated assets, nurture tracks, landing pages, and calls to action for enterprise brand clients.
• Establish attribution and reporting in partnership with Marketing Operations and RevOps, tracking traffic-to-lead conversion, MQLs, SQLs, sourced and influenced pipeline, ROI, and content-assisted revenue.
• Personally write, edit, and ship executive-grade thought leadership, white papers, research reports, data-driven insights, case studies, and video content.
• Drive distribution across the website, blog, SEO, email, gated assets, LinkedIn, and other social platforms while aligning content with campaigns, launches, sales enablement, and the buyer journey.
• Lead and mentor two content contributors plus freelance and agency resources, enforcing editorial standards and coordinating with SEO, product, sales, demand generation, creative, and social teams.

Requirements

• 8+ years in content marketing, digital marketing, or communications, including ownership of content as a lead-generation channel and team leadership.
• Current hands-on fluency with AI content tools such as Claude and ChatGPT, plus experience building AI-assisted or agentic workflows such as Claude Code or custom agents.
• Demonstrated ability to use content to drive measurable pipeline, including traffic-to-lead conversion, MQL/SQL growth, content-influenced revenue, and ROI.
• Experience operationalizing a content function through workflows, cadences, accountability, and project management platforms such as Monday.com or Asana.
• Strong writing and editing skills, with the ability to personally produce executive-grade thought leadership and operate as a player-coach.
• Strong leadership and executive-level presentation skills, including experience mentoring multidisciplinary content teams and managing freelance or agency resources.
• Data-driven, funnel-minded, and comfortable being accountable for revenue-adjacent metrics.

Nice to have

• Agency, B2B/B2C, or high-growth environment experience.

Culture & Benefits

• Open, collaborative, creative, fast-paced, and growth-oriented environment.
• Comprehensive benefits and total rewards package.
• Compensation is performance-led, market-aligned, and reviewed through formal performance reviews and regular check-ins.
• hirify.global welcomes applicants with visible and non-visible disabilities and provides accommodations throughout the recruiting and selection process.
• Hiring decisions are made by people; AI-enabled tools are not used to screen, assess, rank, or select candidates, though AI note-taking tools may be used during interviews.