Marketing & GTM Operations Lead (AI)

Location: Toronto, Canada; hybrid workplace with an expectation of coming into the office two days a week.

Compensation: $85,000–$98,000 CAD per year, plus eligibility for an annual bonus.

Company

hirify.global is a Booking Holdings company providing technology that helps restaurants manage their operations and enables diners to discover and book restaurants.

What you will do

• Audit and re-engineer lead-to-revenue processes, including lead capture, enrichment, routing, and cross-functional handoffs.
• Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases.
• Evaluate and implement practical AI applications and intelligent agents for research, campaign production, and reporting while maintaining quality and data privacy.
• Own the marketing technology and CRM ecosystem, including data hygiene, governance, lifecycle management, integrations, and attribution.
• Build operational dashboards and reporting suites for performance measurement, campaign ROI, and executive recommendations.
• Partner with Sales, Marketing, Customer Success, and Finance to define requirements, architectures, and operational handoffs.

Requirements

• 3+ years of experience in marketing operations, revenue operations, or go-to-market operations supporting complex B2B sales cycles.
• Hands-on experience administering marketing automation platforms and CRM systems, including cross-platform integrations.
• Proven experience designing, shipping, and maintaining workflow automations that improve operational velocity, team efficiency, or revenue outcomes.
• Direct experience evaluating, testing, and implementing applied AI tools or automated workflows in business processes.
• Analytical experience with full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional recommendations.

Nice to have

• Experience with Zapier, Make, Workato, n8n, enterprise integration and orchestration platforms, or B2B data enrichment platforms.
• Familiarity with APIs, webhooks, relational database querying using SQL, or scripting.
• Experience building, deploying, or testing LLM-based workflows or autonomous agents.
• Experience with account-based marketing or product-led growth operating models.
• Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses.

Culture & Benefits

• Hybrid workplace with two expected office days per week and flexibility for a global workforce.
• Work from almost anywhere for up to 20 days per year.
• Paid therapy sessions, Headspace subscription, an annual company-wide week off, and mental health support.
• Paid parental leave, paid vacation, birthday time off, volunteer time, and 20 days of paid time off.
• Health and dental insurance, life and disability insurance, retirement benefits, travel discounts, development dollars, leadership development, and on-demand learning.
• Occasional communication outside regular hours may be required to collaborate with international colleagues, support restaurant partners, and address urgent matters.