Senior Lifecycle Marketing Manager (AI)

Location: Hybrid in Canada; candidates must be based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo

Base salary: $99,540–$163,530 annually, with a midpoint of $142,200 CAD

Company

hirify.global provides SaaS technology for small home service businesses to quote, schedule, invoice, collect payments, and improve customer experiences.

What you will do

• Own the lead portfolio, including nurture strategy, programs, metrics, lead-to-trial progression, and trial-to-paid conversion.
• Extend AI-enriched lead journeys using Clay, n8n, enrichment, orchestration, customer profiles, and intent-based personalization.
• Connect lead and trial experiences into one continuous journey and collaborate with Product on in-app personalization.
• Run experiments against lead-to-trial and trial-to-paid metrics, interpret results, and iterate programs.
• Lead the acquisition pod across lifecycle, outbound, demand generation, Product, and Sales, managing plans and handoffs.
• Configure journeys, write emails, set up automation, and raise lifecycle marketing practices across the organization.

Requirements

• Deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company, preferably B2B SaaS, with demonstrable results.
• Hands-on experience using AI tools to enrich customer data and personalize communications at scale, including building or configuring enrichment, orchestration, or journey logic.
• Experience experimenting with AI tooling and distinguishing effective approaches from hype despite incomplete data.
• Experience leading integrated acquisition efforts across outbound, demand generation, Product, and Sales, including ownership of plans and handoffs.
• Strong knowledge of nurture and conversion metrics, with experience improving them through experimentation and iteration.
• Ability to own KPI outcomes, measure and learn with imperfect data, and make decisions about priorities and opportunities.
• Ability to understand customer behavior, barriers, and motivations from first-hand sources and use those insights to change journeys.
• High autonomy, proactive communication with the manager, early risk identification, and a willingness to improve existing practices while remaining humble.

Culture & Benefits

• Hybrid collaboration with intentional in-person time for building, brainstorming, and connection.
• Extended health benefits with fully paid premiums for body and mind, plus RRSP, TFSA, or FHSA matching.
• Stock options and annual health and wellness stipends.
• Talent Development support including coaching, learning, leadership programs, and career development.
• Inclusive, transparent, collaborative, and innovative culture with supportive colleagues focused on customers.