Senior Marketing Operations Manager

Location: Remote in Canada; Calgary, AB; Montreal, QC; Ottawa, ON; Toronto, ON; Vancouver, BC. The role operates 100% virtually from a home office. Global opportunities may be available in Canada, Mexico, and the UK where established businesses exist; candidates must have current work authorization and permanently reside in the applicable country.

Company

hirify.global is a remote-first performance marketing company serving B2B SaaS and technology companies through paid media, SEO and content, CRO, creative, and revenue operations.

What you will do

• Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, integrations, and synchronization logic.
• Manage end-to-end lead routing and scheduling across LeanData, Chili Piper, HubSpot, and Salesforce, including round-robin logic, booking rules, windows, and capacity.
• Define attribution, lead-source governance, UTM tracking, marketing influence tagging, and offline conversion tracking across Google, LinkedIn, and Meta.
• Build weekly and monthly full-funnel reporting, conversion and pacing models, Growth Dashboards, and MoM/QoQ trackers for leadership.
• Own email marketing, inbound and outbound programs, nurture workflows, segmentation, testing, deliverability, suppression management, and signal-based campaigns.
• Manage the MarTech stack and budget; support campaigns, webinars, events, customer-data workflows, sales analysis, enablement, documentation, and pipeline-stage design.

Requirements

• 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an operations function.
• Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports, dashboards, and Data Loader.
• Deep HubSpot experience with workflows, lists, properties, forms, and integrations.
• Hands-on experience with LeanData and Chili Piper for lead routing and scheduling.
• Strong understanding of attribution models, lead-source governance, UTM standardization, and offline conversion tracking with advertising platforms.
• Ability to build funnel reporting and pacing models in Salesforce and Google Sheets and explain performance trends and implications.
• Experience with Gong, Gong Engage, Instantly, UserGems, Zapier, and related sales engagement, outbound, and data tools.
• Ability to translate cross-functional requests into reliable systems, challenge changes that would compromise reporting, and operate independently as a team of one.
• Experience managing vendor relationships, renewals, and MarTech budgets; confidence presenting performance and recommendations to executive leadership.

Nice to have

• HubSpot and/or Salesforce certification.
• Experience using AI agents or LLMs to automate operations workflows.
• Agency or professional services experience.

Culture & Benefits

• Remote-first environment with independent work, direct communication, flexible responsibilities, and cross-functional collaboration.
• Medical, dental, vision, disability, and life insurance coverage; the employer-paid plan and dependent contribution vary by country and include US, Canada, and Mexico plans.
• Mental and physical wellness benefits, including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year recharge from December 24 through January 1, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and annual company-wide retreat.
• Reasonable accommodations are available during application, interviewing, testing, and employment.