Brand Manager (CPG)

Location: Hoboken, United States; hybrid model

Company

LIPTON Teas & Infusions is a global tea business with brands including Lipton, Pukka, Tazo, T2, Lyons, and PG Tips.

What you will do

• Support annual Lipton brand plans and translate long-term strategy into growth priorities and initiatives for the US market.
• Analyze brand performance, consumer behavior, category trends, competition, and financial data to identify opportunities and recommend action.
• Lead integrated campaigns across media, digital, social, e-commerce, shopper, PR, partnerships, and other consumer touchpoints.
• Brief and direct agency partners, manage delivery, and adapt global brand platforms and assets for the US market.
• Lead innovation and renovation projects from consumer insight and concept development through commercialization and launch.
• Develop consumer learning plans, partner on qualitative and quantitative research, and turn findings into actionable recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Around 5–7 years of experience in brand management, product marketing, innovation, or a related marketing role, ideally in CPG, food, beverage, or another consumer-focused industry.
• Strong analytical skills using NIQ, IRI, or similar syndicated data alongside consumer research and financial information.
• Experience leading integrated marketing campaigns across multiple consumer touchpoints.
• Experience managing innovation projects from concept through commercialization and launch, ideally within a stage-gate process.
• Understanding of qualitative and quantitative consumer research and the ability to convert findings into business recommendations.
• Strong cross-functional leadership, influencing, decision-making, and ambiguity-management skills.
• Excellent written, verbal, and presentation skills, including communication with senior stakeholders.
• Strong project-management skills covering timelines, budgets, approvals, risks, and concurrent initiatives.
• Entrepreneurial, consumer-centric, and solution-oriented mindset with confidence to challenge assumptions and propose new ideas.

Nice to have

• MBA or equivalent advanced degree.
• Previous CMI experience.

Culture & Benefits

• Full-time, permanent position with a hybrid work model.
• Health, dental, disability, and life insurance.
• 401(k) with 5% company matching and an additional 4% after the first year; flexible spending and dependent care accounts.
• 20 paid days off annually, increasing to 25 days after two years of service and 30 days after five years, plus 10 company holidays.
• Primary and secondary parental leave; commitment to equity, inclusion, and diversity.

Hiring process

• The recruitment process usually includes 2–3 stages depending on role seniority.
• CVs are reviewed within approximately two weeks.