Senior Brand Manager, smartwater & vitaminwater

Location: Atlanta, Georgia, United States; full-time work authorization in the United States required. Relocation is not provided. Travel required: 00%–25%.

Salary: $139,600–$157,900 annual base pay in the United States. Annual incentive reference value: 15%.

Company

The hirify.global Company builds and grows a portfolio of consumer brands through locally relevant marketing and sustainable growth.

What you will do

• Lead annual brand planning for smartwater and vitaminwater, translating long-term strategy and business objectives into priorities and actionable plans.
• Drive the day-to-day business agenda across brand, innovation, marketing, and commercial priorities.
• Monitor brand and business performance, identify opportunities and risks, and provide recommendations to leadership.
• Translate consumer insights, cultural trends, and marketplace performance into brand strategy, innovation, and activation.
• Lead innovation and growth initiatives from strategy through commercialization, including business cases and investment recommendations.
• Lead integrated marketing initiatives and agency partnerships while managing budgets, ownership, timelines, and decision points.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• 6+ years of experience in brand marketing, general management, innovation, commercial marketing, or a related field.
• Experience leading complex brands, portfolios, or large-scale marketing initiatives.
• Ability to lead cross-functional teams and move initiatives from strategy through execution.
• Skills in brand strategy, annual planning, integrated marketing, consumer insights, analytical problem-solving, business and financial analysis, budget management, innovation, commercialization, and marketplace understanding.
• Strong cross-functional leadership, influencing, negotiation, and executive communication skills.
• Must be currently authorized to work full-time in the United States and must not require employment-based visa sponsorship.

Nice to have

• MBA or equivalent advanced degree.
• Experience in CPG, beverage, retail, or another fast-moving consumer category.

Culture & Benefits

• Inclusive, growth-oriented culture focused on curiosity, empowerment, continuous learning, and agility.
• Medical, financial, and/or other benefits are offered depending on the position.
• Annual incentive reference value is 15% of the role’s market-based competitive value.