Senior Field Marketing Manager (Civil Government)

Location: United States, remote. Candidates located near a Planet office are expected to work from that office 3 days per week. Regional travel within North America is required for event execution.

Salary: USD 112,900–141,100 annual base salary for US locations, with potential discretionary bonus and equity.

Company

Planet designs, builds, and operates a large constellation of imaging satellites and provides cloud-based geospatial data used by commercial, environmental, and humanitarian organizations.

What you will do

• Own the strategic planning, project management, and execution of the North American event calendar.
• Plan national trade shows, regional activations, user groups, proprietary roadshows, executive dinners, and partner activations.
• Manage event operations, including venues, contracts, booth design, audiovisual production, catering, onsite logistics, vendors, agencies, and budget.
• Execute integrated email, digital, and direct-mail campaigns and collaborate with product marketing, creative, and digital teams on localized messaging and assets.
• Partner with North American sales leadership, account executives, and sales development teams on enablement materials, target-account lists, and post-event lead follow-up.
• Track cost-per-lead, pipeline, accelerated opportunities, ROI, and post-event performance to guide future investment.

Requirements

• 6+ years of relevant experience in field marketing, event management, or demand generation.
• Bachelor’s degree or equivalent practical experience.
• Experience planning and executing complex, multichannel field activations, trade shows, and corporate events.
• Proficiency with CRM and marketing automation platforms such as Salesforce for event-lead capture and pipeline measurement.
• Ability to manage event-production budgets, negotiate vendor contracts, and track ROI metrics.
• Ability to travel regionally within North America as required for event execution.

Nice to have

• Experience managing event programs for Civil Government or enterprise commercial sectors.
• Experience collaborating directly with sales development and field sales teams on pre- and post-event lead generation.

Culture & Benefits

• People-centric culture focused on belonging, inclusion, and humanitarian impact.
• Remote work with office attendance expectations for employees located near an office.
• Medical, dental, and vision plans; HSA contributions; paid time off; holidays; and 16 weeks of paid parental leave.
• Wellness and employee assistance programs, home-office reimbursement, and monthly phone and internet reimbursement.
• Tuition reimbursement, LinkedIn Learning access, equity, commuter benefits for office-based employees, and paid volunteering time off.

Hiring process

• Applications are reviewed on a rolling basis and may close before the projected deadline once a suitable candidate pool is received.
• Selected interviews may be recorded with the candidate’s consent using an AI notetaker; candidates may opt out.
• AI tools are prohibited during live interviews or assessments unless explicitly permitted, except where approved as an accommodation.